It's Prime Time: Amazon Offers New Prime Student Monthly Plan

It's Prime Time: Amazon Offers New Prime Student Monthly Plan

The online retail giant said Wednesday that teens can now shop at Amazon on their own, if their parents let them.

Amazon.com, Inc. (NASDAQ:AMZN) today unveiled a new way for teens to shop for the items they want all by themselves - with parents' approval, of course.

On the other end of the spectrum, the move could be seen as an effort to indoctrinate teens and get them addicted to Amazon early, before they become loyal to a competitor. "We've listened to families and have built a great experience for both teens and parents", said Michael Carr, VP of Amazon Households, in a statement.

Pre-approving orders is done alongside establishing a spending limit, meaning that while the teen can order anything they want, they can only do such up to a certain price before the ability is taken away. The parent will need to setup the shipping address and payment method, after which point an invitation is sent back to the teen.

Teens can then shop on the Amazon mobile app on their own. The new plan, which is available to all college students now enrolled in four or two-year colleges across the USA, will cost just $5.49 per month, which is a whopping 50 percent off Prime, after a six-month trial.

Parents can approve or reject their teen's purchases.

Teens will be given access to their parents' Prime benefits at no cost.

On top of the usual perks of a Prime membership - including free two-day shipping and access to Prime Video's streamable movies and TV shows - the company says Prime Students will get access to special deals, or "coupons", through their subscription.

Teens with an Amazon account are about to acquire some buying power.

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