Megyn Kelly's Show Takes Ratings Dive

Live lead'Live With Kelly & Ryan numbers are in for its first week head-to-head with Megyn with the ABC show beating'Today in overall viewers and key demo

In the same week past year Al Roker, Billy Bush and Tamron Hall were hosting "Today's Take". Today with Kathie Lee and Hoda, which starts right after Megyn's time slot ends has also fallen no less than 26 percent!

"They've taken a huge hit with Megyn as their lead-in", the insider added.

But her overall viewers as of Monday were down 24 percent from the same week one a year ago.

Some of Kelly's interviews on "Today" have not gone over well with viewers, including ones with Debra Messing and Jane Fonda.

'There's talk within NBC of switching Kathie Lee and Hoda's show with Megyn's show.

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The program closed out the week averaging 2.21 million total viewers, good for a 1.8 rating overall and 0.5 in the adults 25 - 54 demo, according to Nielsen numbers.

Apparently, the hour that is now covered by Kelly has gone down 32 percent in ratings compared to previous year! After the former Fox News star's segment tanked with the audience, the NBC producers are hurrying to take action. The National Association of Black Journalists described NBC's move as a "whitewashing".

"Everyone knows that ratings fluctuate at the start of a new show, and there has been nothing but support for Megyn from all of the "Today" show hosts", the insider added.

Page Six reached out to an NBC representative who told the paper that things aren't as dire as they might seem.

Ratings of Kelly's 9 a.m. hour of "Today" have dropped 32 percent over last year's numbers since she started as host September 25, a source told New York Posts's Page Six, adding that viewership of "Kathie Lee & Hoda" in the 10 a.m. hour has dropped 26 percent as viewers tune out during Kelly's segment and don't tune back in.

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