Porsche launches subscription program for sports cars and SUVs

So you've probably heard of subscription services for books, music, videos, but a auto subscription service?

Porsche Passport rolls out in the United States of America, offering a subscription service which gives on-demand access to a range of 22 different Porsche cars for a fixed fee. The company has recently launched a vehicle subscription service of their own which basically allows members to swap around various Porsche cars. In a new relationship with Clutch Technologies, LLC, Porsche Passport will conduct its pilot program in metro Atlanta, which is home to both companies. There are two membership plans available: "Launch", which includes on-demand access to eight model variants such as the Boxster, Cayman S, Macan S and Cayenne for a monthly fee of $2,000.

However like we said it will cost you with the entry-level membership priced at $2,000 a month, but if you wanted access to the 22 auto roster, that privilege will set you back $3,000.

There's another step up the ladder of choice, with a monthly fee of £2,250 giving access to a bigger range of 22 models including the 911 Carrera S, Panamera 4S and Cayenne S E-Hybrid. "Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy", said President and CEO Klaus Zellmer of PCNA.

The high cost of the membership plans covers vehicle tax and registration, as well as maintenance, insurance, and detailing fees. "With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips". A one-time activation fee of $500 is required while membership is dependant on a credit and background check.

The Passport subscription service will begin in Atlanta this November.

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