Bixby 2.0 Might Show Up Next Week

The Korean tech giant confirmed Thursday Samsung Research America's vice chief Chung Eui-suk is now the head of service intelligence group in its headquarters in Korea.

Former vice chief of Samsung Research in America, Chung Eui-suk, is now the head of Samsung's service intelligence group at its headquarters in South Korea, having been appointed to over see the next steps for Bixby which will aim to reverse the lacklustre response the virtual assistant has had, according to the Korean Herald. Rhee played a big roll in the launch of Bixby, but also works in Samsung's mobile payment and mobile health categories, as well.

Samsung is hosting its developer conference in San Francisco next week and it may act as the showcase for Bixby 2.0, according to a report from the Korea Herald. The firm has denied that the new assignment will mean replacing Rhee In-jong, who is Samsung Mobile's Chief Technology Officer.

Bixby, which was unveiled four months ago, has received an unenthusiastic response from users, with critics calling it a beta product rather than a polished release, with the system often misunderstanding commands. Of course, it also points out that the English version of Bixby was delayed for a couple of months.

The AI assistant Bixby hasn't proven to be the consumer hit Samsung had hoped for and now the company is taking big steps to try and change that. The application of Bixby 2.0 is expected to expand into third party services and products beyond smartphones. Luckily, we won't have to wait long to find out, as the developer conference is set to take place on October 18.

When Bixby first arrived on the Galaxy S8 it was limited to use in South Korea and then the US; UK support finally arrived in August, but Bixby failed to win a huge amount of approval.

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