ESPN Brings 'SportsCenter' to Snapchat

QUICK TAKES ESPN is taking its flagship ‘SportsCenter’ show onto social media with today’s unveiling of a series of three to five-minute shows on the mobile app Snapchat

ESPN said it is launching a new version of SportsCenter on Snapchat.

ESPN joins a robust list of TV networks that have struck deals with Snapchat to create original, exclusive shows for the platform in the hopes of reaching young audiences who are watching less traditional TV. The show will debut today at 5 p.m. ET, and tomorrow will begin its regular schedule with new shows available twice a day at 5 a.m. and 5 p.m. on weekdays, and once at 5 a.m. on weekends.

On the television side, we've seen SportsCenter go 24/7 on ESPNEWS, we've seen Scott Van Pelt and Jemele Hill and Michael Smith get their own personality driven shows, and ESPN try to turn SportsCenter:AM into a morning show.

Sean Mills, Snap's head of content programming, said SportsCenter helps round out the app's stable of daily shows, which already includes news shows from CNN and NBC News, as well as an entertainment show called "The Rundown" from E!

Other "SportsCenter" on Snapchat hosts are ESPN NBA commentator Cassidy Hubbarth, comedian Cy Amundson and Jason Fitz, an ESPN Radio host and former fiddle player for The Band Perry. "They're always looking for something new and fresh", he says.

The Snapchat show itself will be only three to five minutes in length, and will include a mix of the latest sports news, highlights and commentary.

The ESPN hosts won't be sitting behind desks in suits and ties, and turning to highlights.

"SportsCenter" on Snapchat is a little more provocative than the TV version, said Elle Duncan, a "SportsCenter" TV anchor and Snapchat host. The evening show, which will be split Nolan and Duncan, will be more focused on providing analysis and personalized takes on that day's news.

The show comes as ESPN faces new business challenges brought on by the rise in cord cutting. It would be the second round of layoffs this year, spurred on by slowing cable subscriptions and mounting rights fees. "Although we'll certainly cover news and certainly react to news, it's more about sharing cool stuff with sports fans and in a fun, exciting, energetic Snapchat format". The redesign will surface Discover content and shows in new and more personalized ways, he noted.

Snapchat's core users are 18- to 24-year-olds who spend 35 minutes per day on the app through 20-plus visits. Network. Along with daily shows, Snap launched a joint venture studio with NBCUniversal last month to produce scripted shows to air on the app.

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