Free Ad-Supported Amazon Prime Video Possibly Being Developed

Are we about to get a free streamer from Amazon? JOSEP LAGO  AFP  Getty Images

Despite showcasing its fair share of acclaimed shows, Amazon continues to lag behind Netflix in the war for streaming domination.

So how do you compete with the biggest name in streaming and stand out in an increasingly crowded landscape?

In the past, Amazon has also denied these reports, we should note.

Amazon is reportedly in the process of creating a free, ad-supported version of its Prime video streaming service, and is already in talks with TV networks, movie studios and other media companies about programming for the service.

This new ad-supported service would be the next step in Amazon's growing video arm and could be a way to attract more Prime members.

While ad-supported streaming sounds an bad lot like regular television watched on a website or app rather than via a cable box, Amazon is experimenting with different payment systems to woo potential advertisers. Currently, Prime members pay $99 to access a variety of video streaming content, which is usually ad-free. Now according to AdAge this free service is close to becoming a reality. The company would have launched it as an ad-supported service instead. Amazon would link payments for channels and programmes based on the number of hours people watch. Welcome to 2017, where everyone wants everything to be free.

According to AdAge, the free, ad-supported version will feature a lot of back catalog from Amazon, including children's programming as well as lifestyle shows that revolve around topics like cooking and travel. It sounds more like a way to woo people to sample Amazon than anything else.

You can also subscribe exclusively to Amazon's streaming video service for $8.99 a month.

But now may be the time for Amazon to delve back into this space, given the rise of live TV streaming services like Sling TV, DirecTV Now, PlayStation Vue, YouTube TV, and Hulu Live TV, for example.

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