YouTube Announces Partnership with Ticketmaster

YouTube Moves to Age-Restrict Weird and Disturbing Kid-Targeted Videos

Starting today, YouTube will begin featuring hundreds of artist's upcoming US tour dates on their YouTube videos.

Earlier today, YouTube (NYSE: GOOG) announced a partnership with Ticketmaster, a move that will have the Google-owned social video network streamlining the ticketing experience.

This added integration will include information about the nearest show as well as upcoming tour dates. If you think you might want to attend a show, YouTube will also feature a "Tickets" button that will direct you to sites for ticket purchases. In most cases, the artist already shares ticket price cash with the venue, the event promoter/organizer, their agent, their label, and Ticketmaster.

For now, only artists who have Ticketmaster shows in North America will show up, but this new feature has potential to expand more in the US and globally. In addition to removing videos that directly preach hate or seek to incite violence, the company will remove videos of named terrorists - unless the content is journalistic or educational in nature, such as documentaries and news reports. On an official artist's YouTube page or underneath an official video, any upcoming concerts near you be listed by closest location and link to Ticketmaster to buy tickets.

However, Ticketmaster's deal is not exclusive to YouTube, the company also integrated with Spotify previous year. We reached out to YouTube for more information about the business arrangement between the companies, and were told: "we don't disclose the terms of our deals". It's quite likely this will also apply to music videos with claimed ownership by artists and labels long before most modern YouTube content rules were in place. While checking out a music video on an official artist or VEVO channel, simply scroll down below the description to see where the given artist is playing next.

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