Diet Coke Launches 4 New Flavors and a Totally Different Look

Food & Drink Diet Coke is about to change dramatically with a new can and new flavours Posted byTom Victor Published1 day agoShareTweet

Fizzy drink fans in the U.S. and Canada have been treated to the next evolution of Diet Coke as The Coca-Cola Company shakes up its can designs and flavours.

Rafael Acevedo, Coca-Cola North America's group director for Diet Coke, told BuzzFeed News that Coca-Cola wanted to "make sure packages are Insta-ready". "We don't have plans to bring the new Diet Coke range to Australia just now but there are plenty of other innovations in the pipeline, so stay tuned".

'We believe that to recruit a new generation, we have to appeal to them, and millennials are 40 per cent multicultural'.

The new brand represents Coca-Cola's biggest product investment for over a decade.

Mark Marino, a contributing writer at People, tried all four flavors, which Coca-Cola says it spent two years working on and had over 10,000 people taste.

A new Coca-Cola advert will hit screens next week, focusing on the brand's flourishing Zero Sugar variant.

Nicolas Coster stars as Mr Hadley and heads up the first of a series of uplifting ads from the "First Taste" campaign, urging people to give Coca-Cola Zero Sugar a try. "Diet Coke and its expanded flavor portfolio provide a crisper taste and bolder flavors", he explained. Diet Coke will still come in standard 12-ounce cans, as well as other sizes, such as bottles and mini-cans. "I hate the normal coke but love the cherry one and as it's diet I can finally drink it once again!"

The cans also contain the same volume despite the change in shape.

Fun fact: Diet Coke was first released in 1982 and it targeted baby boomers, those who were "getting 20 years older and 20 pounds heavier". "This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognizable core brand visual assets". A slightly refined typography simultaneously preserves Diet Coke's heritage, but presents it in a more progressive manner, the company said.

"The "High Line" is a Coca-Cola red disc that has gone for a walk", Sommerville explains.

"With a brand recast, designers are challenged with determining how far is too far, and how close is not far enough".

What do you think about Diet Coke's new flavors and new look?

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