H&M stores in South Africa ransacked over 'racist' hoodie advert

H&M stores in South Africa ransacked over 'racist' hoodie advert

"At the East Rand Mall the protesters managed to enter the shop and stole several items".

Activists in South Africa have trashed H&M stores in protest at the clothing retailer's advert for its "coolest monkey in the jungle" hoodie that featured a black child model.

A police officer who declined to be identified in the press said the members of the South African Police Service's crowd controlling Public Order Police had been summoned to the Kolonnade Mall, but there was no sign of the EFF members.

The site reports that police eventually had to intervene, firing off rubber bullets to make the protesters scatter. "We are here to just remind them that the monkeys own this place", Mabunda said. The H&M signage outside the shop had been broken and red fragments were still on the floor. "If they are not going to close the shop, they must just know we are going to be here nearly every day, starting from today", he said.

"This shop must close".

He proudly tweeted out pictures of the damage done to H&M stores.

Bernard Joseph, EFF Western Cape chairperson, said they were protesting against H&M, and were hoping to convince H&M management to refrain from portraying their children as monkeys coming from the jungle.

H&M apologized this week for the advert and assured its customers that the jumper will be removed from the stores completely.

"We trust that H&M will listen to our demands", he said.

"In terms of accepting or not accepting your apology, it is not my prerogative".

The Swedish fashion chain withdrew the green £7.99 top on its United Kingdom and USA websites after it caused uproar and quickly issued a statement apologising to "anyone it may have offended".

"Apology se gat", he said.

The Sandton Chronicle reported Police Captain Granvile Meyer said: 'The EFF supporters have caused damage inside the [H&M] store.

General manager of the Menlyn Park shopping centre Olive Ndebele confirmed the skirmishes.

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