&M trips up with their advert for 'Monkey' hoodie

The offending item of clothing. Credit H&M

Worldwide retail giant H & M drew public ire over ad showing a black child wearing a green H&M hoodie with the text "coolest monkey in the jungle" printed on it. In her opinion, the prosecution of a retailer of clothing racism is "unnecessary".

"You can not try to defend my son and use the same words to describe me".

Gulf News reports that Mango herself said she started getting racist remarks thrown her way, with some social media users calling her a "monkey".

But mum Terry appeared to dismiss the accusations of racial insensitivity in a series of Facebook posts. Get over it. That's my son, [I've] been to all photoshoots and this was not an exception.

Several celebrities have taken note of this advertisement and shared their disappointment in H&M on Twitter and Instagram.

Manchester United footballer Romelu Lukaku, basketball player LeBron James and music producer P Diddy are among the celebs who have slammed the advert while thousands of shoppers have called for a boycott of the chain. They took to photoshop, sketchbooks and more to reimagine the boy in the photo with crowns and pure black boy joy. H&M has previously issued an apology on Instagram and removed that ad as well. It said: "We understand that many people are upset about the image. Our position is simple and unequivocal - we have got this wrong and we are deeply sorry".

The company that made the shirt, H&M, pulled the advertisement down after numerous complaints, including celebrities who slammed the ad, such as National Basketball Association star LeBron James and music producer and artist, P Diddy.

H&M explained that they will be investigating the image: "It is obvious that our routines have not been followed properly. We will now be doing everything we possibly can to prevent this from happening again in future".

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