NBC Sports Team Talks Super Bowl National Anthem Protests, NFL Attendance

NFL Playoff Predictions

Regarding football players kneeling during the national anthem before games, Gaudelli-the executive producer of "Sunday Night Football", "Thursday Night Football", and Super Bowl LII-said that any such protests during the Super Bowl will be covered live.

Pity poor Roger Goodell, he has received a crash course in racial grievance politics and the liberal media's exploitation of the divisive national anthem protests.

Ad Age is bringing you breaking news, analysis and first looks at the high-stakes big-game commercials, sourced from our reporting and elsewhere, in our Super Bowl Alerts newsletter.

The gesture could give the anthem protests that started in 2016 an even bigger stage.

In a gesture initiated in the 2016 season by then-San Francisco 49ers quarterback Colin Kaepernick, several National Football League players have routinely "taken one knee" during the playing of the anthem.

The network expects to collect $500 million in total ad revenue from the Super Bowl, which is around the same as a year ago for America's most-watched program in US television history.

When asked about empty stadiums and diminished television viewership, Gaudelli and sportscaster Al Michaels cited other reasons.

NBC is selling the Olympics based on total audience delivery, which counts all the different ways people can watch the game, with people 2 plus as the key metric, as opposed to using households in the past. If your team isn't having the season you'd hoped they have, if the weather is bad...

"I think those negotiations are just about beginning", he said. "You've got stores, you've got bars, you've got restaurants, you've got games for the kids". According to their website, the association "represents more than 200 professional journalists who cover television for publications across the United States and Canada".

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