Tesla says solar roof production has started in Buffalo

Tesla Model 3

For the first time, the general public can come see - and even sit in - a Tesla Model 3 in a company showroom, starting Friday at 10 a.m.at Stanford Shopping Center in Palo Alto.

Part of the reason for the relatively slow rollout of the solar roof tiles is that the company's focus in recent months has been on resolving the Model 3 production bottleneck.

The all-electric, consumer-friendly sedan will be on display at Tesla's Palo Alto showroom, offering reservation holders and prospective buyers their first up-close, in-person look at the vehicle.

Along with this milestone, the company reports that it has begun installation of the Solar Roof for "non-employee homeowners", a reference to the pilot projects which were installed on the homes of top executives and other employees.

CENTURY CITY, California - Tesla is starting to bring its mass-market Model 3 cars to its retail stores in Los Angeles and the San Francisco Bay Area.

Thursday's event marked the start of a gradual process to put Model 3s in Tesla showrooms across the USA, a Tesla spokesperson said.

Tesla says it hopes that putting the Model 3 on display at its stores will give customers a chance to experience the vehicle while they wait to take delivery.

For holders of reservations for the production-delayed Model 3, the company's move to put it on display may echo the Greek myth of Tantalus, a starving king condemned to stand with a bounty of fruit just out of reach.

Tesla Inc has started production of its long-awaited electricity-producing shingles that, according to Elon Musk will transform the rooftop solar industry. That's coming later, the company said in a press release. For the longest time, the company had been anti-selling the Model 3, comparing it less favorably to the Model S, and emphasizing the long wait associated with the more affordable vehicle.

The debut immediately struck a chord among attendees of a private event held at Tesla's retail store on Thursday evening, with many enthusiasts posting photos of the Model 3 on social media.

Anyone ordering a Model 3 now will receive it in 12 to 18 months, according to Tesla.

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