Panasonic is bringing both Alexa and Assistant to its in-car infotainment systems

Panasonic is bringing both Alexa and Assistant to its in-car infotainment systems

Hardware manufacturers have launched a wide array of new smart home products, most of which come with either Amazon's Alexa or the Google Assistant.

Amazon's Alexa virtually dominates the voice-based AI space with a 82% market share with Google Home way behind at 18%.

On the show floor, it smoothly scrolled through demo applications popping up info in ways we're used to seeing on our phones or through Android Auto. Voice assistants and activated devices will be a major trend at this year's gadget fest, highlighted by Google's return to the CES showroom floor for the first time in years.

And both Alexa and Assistant are finding their way into cars; numerous vehicle makers this week announced voice assistant integration for their 2018 and 2019 models. Similar to what Google Glass offered in the past, the Vuzix glasses superimpose digital information on top of the glasses to help users connect with Alexa assistant alongside looking at the real world. Both Lenovo and LG announced touchscreen-enabled smart speakers with Google Assistant on-board, which is likely to make up for Google not making a Google Home with a display yet.

Amazon's push into the home with Alexa is an aggressive move to secure domestic endpoints, which it desperately needs in order to catch up with Apple and Google's presence on iOS and Android devices. The Smart Display has builtin Google Assistant to get things done. The company unveiled the LG Gram laptops, OLED and Super UHD LED TVs and even a Smart display powered by Google Assistant.They also announced the Smart ThinQ speaker which has Google Assistant built in.

The company is reportedly working on a redesigned Google Store with Assistant-powered devices at the heart of its online platform, reports Bloomberg. In the future, it's plausible people could use Alexa for searches instead. Sure, there are other digital assistants like Cortana and Siri out there, but Alexa and Google Assistant appear to be the more dominant platforms.

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