'Tide In, Dirt Out': Deadly Detergent Eating Flashmob Jumps to Dangerous Scale

Tide Pod Challenge: Teens risk death in crazy new social media trend to eat detergent tablets

Kids are up to all kinds of things these days.

Teens taking laundry pods, meant to fight tough stains on your clothes, and putting them in their mouths.

To compete in the challenge, participants have to record themselves ingesting the laundry packets and post the video online.

Rob Gronkowski, who isn't necessarily known for being a responsible adult, is a spokesperson for Tide for their pods.

What started as a silly internet meme has morphed into the #TidePodChallenge - a dare that challenges people to eat laundry detergent pods. "Don't eat poison." Tide itself has also spoken out against the Twitter trend, writing: "What should Tide PODs be used for?"

Because the pods look like candy, there is a real danger of young kids or older people with dementia mistaking the pods for candy and eating them but the people in these videos know what they're eating and are just doing it because they're idiots who want to go viral.

It's like the ice bucket challenge except even more fucking stupid, and instead of raising awareness for a cause you are literally eating laundry detergent. People are biting into, and sometimes cooking with, Tide pods.

Even if people aren't really eating Tide Pods on goal, Tide knows that some day, this meme-turned-DIY-recipe of a laundry pod could become somewhat of a PR nightmare should a bunch of tweens decide that, hey, they really want to show how cool they are by seeing who can eat the most Tide Pods.

If the dangers of consuming an inedible household product like Tide aren't obvious, then this warning issued by The U.S. Consumer Product Safety Commission (CPSC) in 2013 might do the trick.

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