Google's YouTube TV now features CNN, NBA TV, and more

Google deals You Tube TV NBA TV Time Warner's Turner AT&T National Basketball League Hulu National League Baseball

What's more, sports lovers will be thrilled to hear that NBA TV and the MLB Network will join YouTube TV's base package.

The apparent reason for the increase is YouTube TV's new deal with Turner, which brings a handful of well-known channels to the service: TNT, Adult Swim, TBS, CNN, Cartoon Network, truTV, and TCM. On March 13, if you sign-up for YouTube TV, you'll pay $40 per month. With these additions, the service will be available to over 85 percent of the USA households.

YouTube TV had a rocky start when it launched back in April of past year. Within a month or so, the awkwardness of using YouTube TV via the phone had become problematic, and the service didn't provide access to HGTV, which my wife and I watch regularly. The service initially launched in only five markets but expanded quickly with Google adding additional networks and features since its debut.

And the service will soon be available in over 100 markets, a huge increase over past year. On a positive note, though, the price hike won't affect current members or those who sign up before March 13.

In the coming months subscribers will also be able to get NBA League Pass or MLB.TV as a premium add on.

YouTube TV will also be rolling out in new markets including Lexington, Dayton, Honolulu, El Paso, Burlington, Plattsburgh, Richmond, Petersburg, Mobile, Syracuse, Champaign, Springfield, Columbia, Charleston, Harlingen, Wichita, Wilkes-Barre, and Scranton. Ninety-six percent of YouTube TV's ads on television so far this year have appeared during sports programming, including the Super Bowl, according to iSpot.tv, which tracks TV ads.

Still missing from YouTube TV: Time Warner's HBO (although Showtime is available as an option), as well as networks from Viacom, Discovery Communications, and Scripps Networks Interactive.

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