Snapchat gives creators new audience analytics, including views, engagement, and demographics

Snapchat gives creators new audience analytics, including views, engagement, and demographics

The Snapchat redesign might not seem so bad for users who are just now trying out the app, but existing users find it annoying, confusing, and cluttered. For example, they will be able to see the total number of story views in the past year, month, or week, and they can also dig deeper and see how much time was spent viewing stories. The stats include demographic information, like age and locations, as well as contextual details comparing their followers to others on Snapchat. The separation also makes it easier for users to discover new content creators by showcasing them to a broader audience through the Discover page. With this feature, businesses have some assurance that their ads will be paired with "professionally developed shows".

Snapchat needs the support of these creators more than ever before.

Snap said Wednesday it will for the first time give influencers the kind of data on their audiences that they receive from other large social media platforms.

Snapchat, which is popular with teens and millennials, previously featured content from friends, publishers, and celebrities on one page.

Instagram has launched several new features in the past few weeks. It only began verifying some with a special emoji on their name past year, and there's still no revenue sharing options like creators find on YouTube and Facebook.

A Snapchat spokesperson said, "updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in". The Internet personality, known for his drawings, has been testing Snapchat's new analytics and he says that they have helped him "create content that is better served for my Snap audience". Nick Cicero, CEO of analytics company Delmondo, says he's seen an increase in engagement for both Discover publishers and verified accounts since the redesign. "Naturally a long overdue step needed to keep more influencers in the platform who have done a lot for Snap, and it's a great way to build a more diverse set of premium inventory and targeting data for advertisers". It was a near carbon-copy of Snapchat Stories.

Shonduras concludes that "i will be the first to admit i was done with snapchat and fell away past year. but this is the change that both creators and brands needed to get back on board! and i hope it works!"

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