Pandora makes its Spotify rival more than just an app

Pandora Premium Web

Pandora Premium is now available on the web.

Pandora's Premium service isn't quite the major player that their massive user-base on Pandora radio is.

Despite missing a few features, the Pandora Premium web app will certainly be useful for those who listen to music at their computers all day long; searching and organizing a music library is still a good bit easier on a bigger screen.

Following news last month that the streaming service would be reducing its workforce by 5 percent and streamlining its operations to focus on audience development, Pandora is now touting this as delivering on its strategy to grow and more deeply engage its listener base with a more immersive experience. Start with one or two songs of your choice from anywhere in the app, tap "Add Similar Songs" and put the power of Pandora to work to quickly create the flawless soundtrack for any activity, mood or party. From anywhere in the app, users are able to tap "Add Similar Songs" and Pandora will curate a playlist. It's still confidently growing though, revealing over a million paying users back in October of 2017.

Advertising now makes up the bulk of Pandora's revenue, as it's had trouble convincing a larger portion of its overall 73.7 million listeners to upgrade to a paid service.

In addition, the paid service itself was not feature-compatible with those from competitors, as today's launch on the web indicates - rival services had already offered access to their premium tier via the desktop for some time.

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