Amazon to add more Indian regional content to video platform

Amazon to increase Indian regional content

Employees of Amazon India are seen behind a glass bearing the company's logo inside its office in Bengaluru, India, August 14, 2015.

Earlier this month Amazon launched its online music streaming service in India with the service is available for Amazon Prime members, which costs Rs 999 per year.

Amazon India will be adding more India regional content in its Amazon Prime Video service to expand their share in the online streaming market.

Hindi and English aren't the only languages with content on Prime Video show, but also has a catalog of films in Tamil and Telegu languages.

Amazon's entry is definitely going to disrupt the streaming segment, especially considering that with a Prime account you can access the video service Amazon Prime Video as well as gain numerous benefits when it comes buying goods from the Amazon website. Its biggest rivals in the market are Hotstar, Netflix, VOOT, Sonyliv, ALTBalaji and the recently launched ZEE5.

Mr. Sahas Malhotra, Director Amazon Music, India, said, "We are happy to collaborate with IPRS and keen to strengthen our ties with all important stakeholders in the Indian music industry". "We haven't announced any originals yet from the South but we are looking to do as much as can be done", he added. Amazon does not stream sports in India now. Bidders for digital rights included Facebook Inc.

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