Apple acquires digital magazine subscription service Texture

Live Blog: Eddy Cue at SXSW 2018

Apple's Eddy Cue confirms the buy in a statement (via TechCrunch): "We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers".

In 2010, Next Issue Media launched Texture with a consortium of publishers including Condé Nast, Hearst and Meredith to replicate the success of the unlimited model that's successful in other forms of media, like TV and movies.

Individual subscriptions to publications like The Washington Post are now available inside News, but this acquisition creates the potential for an official Apple service, similar to Apple Music, that bundles together the various magazine articles included in Texture. The sale price was not disclosed.

It will be interesting to see what becomes of Texture now that it's owned by Apple. The company, which has raised hundreds of millions of dollars, spent nearly $50 million on advertising in 2015.

Texture brings over 200 of the world's best magazines to life, providing an easy way for users to read high-quality stories and entire issues of their favorite titles. The service costs $9.99 per month after a free trial. "We could not imagine a better home or future for the service".

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