Bose's AR glasses to focus on audio, rather than visuals

Bose introduces audio augmented reality platform and unveils the future of mobile sound in eyewear prototype

The company will also be launching its own Bose AR SDK and setting up a fund of $50 million to help invest in companies or developers who are looking to leverage the SDK into building something.

Bose made the announcement at the 2018 South by Southwest Film Festival which is now underway through March 17 in Austin, Texas, and said this first audio augmented platform - glasses to hear - is the future of mobile sound.

At SXSW, Bose unveiled a prototype AR smartglasses which is rather surprising as the company is an audio company, but the glasses do not stray far from their roots as it is said to add an audible layer of information and experiences to what you see rather than displaying information for the user.

While Augmented Reality has been restricted to visual overlays, games and other visual applications, Bose, a company better associated with making headphones, seems to think a little out of the box. "And it can be added to products and apps we already use and love, removing some of the big obstacles that have kept AR on the sidelines", Gordon added.

Bose has reportedly developed a tiny "wafer-thin" acoustics package for the platform that "represents the future of mobile micro-sound and features "jaw-dropping power and clarity". This allows it to be built into headphones, eyewear, helmets and more, with no compromise to the existing functionality.

According to Bose's blog post explaining the capabilities of the concept wearable, the company states that the sunglass makes use of the Bose AR platform which uses head movements, voice commands and taps on the wearable to execute various functions.

That being said, Bose's AR glasses aren't for sale to the public.

For now the glasses won't be available to consumers but just to developers and manufacturers. Currently Bose is working with ASICS Studio, Strava, TripAdvisor, TuneIn, and Yelp to develop more for Bose AR. But the company does assure us that we will hear about more wearables based on Bose AR platform in the near future.

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