Fitbit Versa: Meet the New $200 Rival of the Apple Watch

Fitbit Versa brings female health tracking and a much-improved design

Fitbit Versa will cost $200 United States dollars for the black with a black aluminum case, gray with a silver aluminum case, and peach with a rose gold case, while The Fitbit Versa Special Editions - which include Fitbit Pay compatibility - are priced at $230. There will also be a $229.95 Versa Special Edition that includes support for Fitbit Pay and comes in a graphite aluminum case with a woven charcoal band, or a rose gold case with a lavender band. The screen itself is considerably improved, sharing similar specifications to the Fitbit Ionic.

The watch comes with a silicone band as standard (worth $30/€30), but you can buy a Horween leather band for $50/€60 or a metal or mesh band for $80-$100/€80-€100. Fitbit OS now plays nice with Deezer, so you can download offline playlists from the streaming service and pair Bluetooth headphones for a phone-free experience (provided you don't want Global Positioning System as mentioned). The Fitbit app logs your weight, sleep, workouts, heart rate, food intake and, now, your periods; it then gives you insights based on analyzing all of that data.

There's also space on the watch for up to 300 songs if you upload the actual files, or you can use a partnership with Deezer to put the songs onto your watch, but you'll need to be subscribed to use that.

When it comes to Fitbit Pay, the company's wearable payment service, the situation is a little. unusual.

Why the discrepancy? Melanie Chase, Fitbit's VP of marketing, told us the reason is that adoption for NFC payments has been slow in the States. If the design looks familiar, that's because it's a redesign of the company's old fitness tracker, the Fitbit Ultra. Fitbit promises at least 4 days of battery life for what it says is "the lightest metal smartwatch in the USA market".

Fitbit's revamped smartwatch software includes a female health app to track periods.

Katharine White, M.D., M.P.H., a Fitbit adviser and an assistant professor of obstetrics and gynecology at the Boston University School of Medicine, says this kind of data tracked over the long term can help women learn what's "normal" for their bodies and help doctors better treat and diagnose them. Your Fitbit watch will also show your fertile window in your Today dashboard if you so choose. It also comes packed with the Relax guided breathing tutorials we've seen before. More importantly, it is also missing Fitbit Pay, which is not widely available yet in any case, but maybe more felt in the future.

For instance, it could recommend more sleep in the coming week because a bad period is on the way, or suggest easier ways to exercise if you're feeling too exhausted. With the growing rates of obesity in children, Fitbit believes that Ace is a great way to teach children healthy habits.

The Fitbit Versa will be available starting from April in the United States for a price of $199. This device can keep track of your children's steps taken, active minutes, and sleep stats, and you can even customize daily step and active minute goals. Fitbit says Ace accounts will not be allowed to join the social component of the regular Fitbit app, which lets users share photos and workout summaries in an Instagram-like feed.

It will run Fitbit OS 2.0, which offers a new personalized dashboard and smart replies for Android users.

Fitbit's focus on health is on full display here.

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