Halfbrick layoffs impact 50% of its total workforce

Eye Tribe

Fruit Ninja, a game which saved the studio from oblivion, has been downloaded more than a billion times since its 2010 iPhone debut. The app has been downloaded over 1 billion times and has always been celebrated as a key milestone for Australia's local games industry.

As reported by CNET, the Australian mobile studio has been struggling of late, and is attempting to regain momentum by restructuring around its most successful titles, Fruit Ninja and Jetpack Joyride. Sources speaking anonymously to CNET estimate fewer than 30 employees remain at Halfbrick's main office in Brisbane.

Halfbrick closed its Sydney office back in July 2016, and has an office in Spain. At one point the Brisbane office staffed 70 full-time employees, 100 globally.

Additional details state that the decision to lay off the team was part of a broader decision to shift focus away from the development of new games and toward building on past successes. Luke Muscat, the former Creative Director for Halfbrick during the rise of Fruit Ninja and Jetpack Joyride, left even before that, going on to form a new studio known as Prettygreat. Apparently the new 30-man studio is tasked with focusing exclusively on live ops for those two intellectual properties.

Halfbrick is yet to issue an official comment regarding the recent layoffs.

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