Liga MX Partnership Includes New Campeones Cup Event

WHEN CHAMPIONS CLASH MLS Liga MX titlists will meet in Campeones Cup Sept. 19

Notably, Major League Soccer (MLS) had partnered with Facebook for these weekly games last year, but this year went with Twitter.

The Campeones Cup will pit the MLS Cup victor against one of the two Liga MX champions - with the Mexican top flight adopting both a spring and fall league that consist of league play followed by an eight team playoff. This year's match will feature Toronto FC and Liga MX 2017 Apertura champion Tigres UANL and the victor of the 2018 Clausura season, which is now in season. The match will feature the reigning MLS Cup champion and a reigning Liga MX champion, with the Mexican entrant being decided in a playoff between the Apertura and Clausura winners. For information on this year's Campeones Cup, click www.CampeonesCup.com.

Twitter and the MLS will also collaborate to create unique content around the league's major event such as the MLS All-Star Game presented by Target, Heineken Rivalry Week, Decision Day presented by AT&T and the MLS Cup.

The MLS-Liga MX partnership is working on additional competitions in the future, including commitment for a future MLS All-Star Game featuring the best players from both leagues facing off.

Kay Madati, vice president and global head of content partnerships at Twitter, added: "We are excited to collaborate with Major League Soccer to bring live soccer matches and video highlights to Twitter". First, it will allow us to grow closer to our fans in the United States and Canada, who are passionate about their Liga MX clubs. More information regarding the joint social responsibility program will be announced as it becomes available.

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