Apple announces Product Red Special Edition iPhone 8 and iPhone 8 Plus

Apple Music hires a new boss as it reaches 40 million subscribers

Both phones sport a lovely glass enclosure, now in red, with a matching aluminium band and a sleek black front.

iPhone 8 runs on the new iOS 11 and powered by A11 bionic which Apple claims is their most powerful and smartest chip.

An unspecified portion of the proceeds from sales of the crimson iPhone 8s will benefit (PRODUCT) RED, the HIV/AIDS charity founded by U2 frontman Bono with help from several corporate giants including Apple. It certainly does a better job of hiding them than the space gray iPhone, but the red isn't bright enough to eliminate smudges completely. It's a great cause, while for Apple a new color is an opportunity to bring some excitement to its iPhones that launched almost six months ago.

Also, you all should know that new iPhones are part of the company's Red initiative and it directly funds the programmes that combat HIV and AIDS in sub-Saharan Africa.

The iPhone 8 and iPhone 8 Plus base variants with 64 GB internal storage are now retailing at Rs 54,999 and Rs 65,999, respectively.

"The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of life-saving ARV medication that prevents the transmission of HIV from mothers to their babies".

Interestingly, the Phone X Plus could be one of at least two Apple handsets released this year, with rumours also circulating that the brand may launch the SE 2 model.

Apple's upcoming release of a red iPhone 8 and iPhone 8 Plus is being overshadowed by a newly-found fault in the iOS 11.3 update. Online orders start Tuesday and in-store purchases begin Friday, April 13.

Amazon has also offered price cuts on the iPhone 8 and iPhone 8 Plus. At least there's always the Product RED silicone case and now the leather folio for the X.

The Cupertino company is releasing the special crimson iPhone edition for a noble cause.

According to the figures, the total cost of components for the 64GB iPhone X came in at a hefty $370.25 per unit, which is more than 45% higher than its predecessor, the iPhone 8.

Amazon is also offering Rs 2,000 of instant discount on all iPhone 7 and iPhone 7 Plus purchases through HDFC Bank debit and credit cards.

The new red colour models of iPhone 8 and 8 Plus are priced same as the other colour variants.

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