Spotify to launch new version of its free music streaming service

Bloomberg: Spotify plans revamp to free service

Seven months after Spotify and Hulu teamed up to sell a discounted bundle of their services to college students, the two companies are bringing the offer to a wider audience. Apple Music, on the other hand, pays the most per play out of the popular music streaming services (first are Napster and Tidal, but, again, their user base is much lower), but you still need 200,000 plays a month to make ends meet, and consider your musical career a better alternative than waiting tables.

Existing Spotify Premium customers can do a three-month trial of Hulu for an extra $0.99 / month before deciding if they want to make a full switch to the $12.99 plan. At the time, the partners said they would roll out additional bundles aimed at a mass market. Spotify premium costs $9.99 in the United States, but here in SA, it launched at a much more attractive R59.99.

"Our student launch with Hulu was incredibly well received and we are excited to extend our reach by bringing Hulu to more of our Premium members in the U.S.", Spotify chief premium business officer Alex Norstrom said in a statement. If your service went inactive anytime in the past year, you've gotta jump right to the $12.99 subscription, which is still a pretty good deal.

Hulu's senior VP Tim Connolly echoed the sentiment, saying: "Based on the outstanding performance of the Spotify and Hulu student package, it's clear that consumers love to combine their music and television experiences together".

By combining forces with Hulu, Spotify is able to offer its subscribers access to video - something it tried to tack on before through its own original video efforts, which largely flopped and were later scaled back.

The newly public Spotify has a library of more than 35 million tracks. The model has worked well so far for the company which witnessed 157 million users at the end of 2017, which included 71 million paid users.

The companies said they plan to make the offer available to consumers who don't now subscribe to Spotify later this summer.

"Our student launch with Hulu was incredibly well received and we are excited to extend our reach by bringing Hulu to more of our Premium members in the U.S.", said Alex Norstrom, Chief Premium Business Officer at Spotify. "This is just one example of how we can add value to our premium members day after day".

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