Mark Zuckerberg: Regulation of social media companies is 'inevitable'

Mark Zuckerberg: Regulation of social media companies is 'inevitable'

Appearing before the US House of Representatives Energy and Commerce Committee on Wednesday - his second testimony before the US Congress in less than 24 hours - Zuckerberg told the lawmakers that his own personal data was part of 87 million users' that was "improperly shared" with British political consultancy firm Cambridge Analytica.

"Data is the new oil", Kelly said.

Mr Zuckerberg's admission that his own data made its way into the hands of Cambridge Analytica laid bare that even the company's technologically adept founder was unable to protect his own information from parties seeking to exploit it.

Throughout the hearings, Zuckerberg repeatedly sought to dispel the notion that Facebook sells user data.

There's also the issue of Facebook's data policies, which McGinn, who spent three years at Google, says are a result of Facebook's DNA.

There, Facebook states clearly that it tracks users and non-users on every site that features a Facebook "Like" or "Share" button (including the article you're reading right now). It's not clear what that regulation would look like and Zuckerberg didn't offer any specifics.

Facebook CEO Mark Zuckerberg wrapped up two days of testimony before joint committees in the Senate and the House of Representatives.

"It strikes me that there's a real trust gap here".

"Senator, are you asking about those specifically?"

In his opening remarks at US Congress, he said: "Facebook is an idealistic and optimistic company". According to Mark, the team's content reviewers go over flagged content to determine which pose credible terrorist threats or could give information about terrorists using the platform for communication.

Syracuse University professor Jennifer Grygiel called the hearings "an important milestone". "Some things are striking during this conversation", she said.

Zuckerberg confusedly responded: "Congresswoman, I'm not sure what that means". Various news outlets, from CNN to The New York Times to BuzzFeed, have published reports highlighting just how much data Facebook has on its users.

Facebook builds "shadow profiles" of people who are not users by accessing data from inboxes and smartphone contacts of those who are active users, Gizmodo and other publications have reported. The fewer users and the less active they are ― the more they sleep, or text, or do something else ― the worse off Facebook and similar tech platforms are.

By one measure, Zuckerberg succeeded in his Washington appearance. Facebook shares closed up 1.2 percent on Wednesday after dips earlier in the day.

"Facemash was a prank website that I launched in college - in my dorm room - before I started Facebook", he said. And although Facebook doesn't know the name of this user, it does collect enough information on him or her to ensure that there is targeted advertisement for this user.

Others noted however that lawmakers had demonstrated little knowledge of how Facebook works - potentially complicating any regulatory effort.

Zuckerberg told lawmakers that Facebook had now removed the option for advertisers to exclude ethnic groups from targeting.

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