The Cambridge Analytica data breach also harvested people's private Facebook messages

Someone taking a selfie outside LA

Cambridge Analytica insists it deleted the harvested data as soon as it was informed it breached Facebook's terms of use.

Zuckerberg said he understands the concerns, especially because "Facebook and tech industry is located in Silicon Valley, which is an extremely Left-leaning place".

Fifteen percent are very concerned about being shamed for things they say or do on Facebook, and 9 percent are very concerned about becoming upset or feeling bad about things they see others post. In May 2017, the European Union turned its sights on Facebook, fining the company $122 million for misleading regulators about the way it planned to handle user data after acquiring the messaging service WhatsApp.

In the wake of the scandal, Facebook sent out automatic notifications to affected users. But you put these thoughts aside when you are faced with a sparkling, lovely day.

Although shares of Facebook dipped Thursday morning, they are still up almost 3% since Zuckerberg entered Capitol Hill to face questions from the Senate Tuesday.

As New York Times technology writer Clive Thompson noted in his 2013 book "Smarter Than You Think", in the 1880s, "Mavens of etiquette fretted that the telephone would coarsen our manners, because of the predominant greeting - 'hello!' - derived from the shout of 'halloo, ' a bellow used to summon the hounds to hunt".

To Laidlaw, beyond the issue of online personal privacy, the hearings revealed how much power Facebook and other social media platforms possess and how this challenges regulation.

Larger, more dominant companies like Facebook have the resources to comply with government regulation, he said, but "that might be more hard for a smaller startup to comply with".

Rep. Greg Walden, R-Ore., the committee chairman, asked Zuckerberg if it ever crossed his mind several years ago when user data was being extracted from Facebook "that you should be communicating more clearly with users that Facebook is monetizing their data".

A key discussion in the five-hour hearing was the urban legend that Facebook secretly records audio through microphones on a phone to target advertisements to users. He also said that the messages were for a separate research project, and were never provided to Cambridge Analytica.

Seemingly unimpressed, Republican Sen. "How is today's apology different?" "And then, about a month ago, we heard a new report that suggested that this was not true", he said.

The email also apologized for the company's claim that the Diamond and Silk Facebook page was "unsafe for the community", saying that the notification was "inaccurate and not reflective of the way we communicate with our community and the people who run Pages on our platform". But given all the data concerns around the company, Facebook has chose to delay its release. So how would a subscription-based, zero-ad Facebook work?

Ex-Cambridge Analytica employee, Chris Wylie, had told United Kingdom lawmakers last month that Cambridge Analytica illegally gained access to data for 50 million Facebook users.

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