Facebook details what it does with data collected from users

Facebook brings us news or happenings we might otherwise never read about or encounter. AFP

Facebook's apology-and-explanation machine grinds on, with The Social Network™ posting detail on one of its most controversial activities - how it tracks people who don't use Facebook. "Cookies and device identifiers help us determine whether you're logged in, which makes it easier to share content or use Facebook to log into another app". Facebook founder Mark Zuckerberg left himself some wiggle room in testimony this week when he said, "I believe that all of your information is in that file".

Outside the European Union, Facebook employs face recognition technology for a name-tagging feature that can automatically suggest names for the people in users' photos. However, he stressed that Facebook doesn't ever sell this information to anyone.

While a series of actions by European judges and regulators are trying to curb some of the powerful targeting mechanisms that Facebook employs, federal officials in the United States have done little to constrain them - to the consternation of American privacy advocates who say Facebook continues to test the boundaries of what is permissible.

In Kenya, NASA leader Raila Odinga, who lost to President Uhuru Kenyatta has vowed to sue Cambridge Analytica and Facebook for running "devilish" propaganda against him during the last general elections. Facebook plans to look into whether Cubeyou collected data for academic purposes and then used it commercially, following a partnership with Cambridge University in the UK.

Facebook CEO Mark Zuckerberg testified in front of the US Congress last week, answering "more than 500 questions" and assuring to get back on some more. With a goal of 50 million users within 5 years, Pegimane is already becoming the new buzz-word among travellers and adventurers alike.

Suppose you are using any other website or app, most likely that website would be using one of the Facebook services be it the social plugins, Facebook logins, Facebook Analytics or Facebook ads and measurement tools.

These companies - and many others - also offer advertising services. With Facebook Analytics, websites and apps can better understand how its audience make use of their services.

"Whether it's information from apps and websites, or information you share with other people on Facebook, we want to put you in control - and be transparent about what information Facebook has and how it is used", Baser wrote in conclusion.

"Twitter, Pinterest and LinkedIn all have similar Like and Share buttons to help people share things on their services".

Pegimane's social media app and the website are created to connect real friends for life.

Many websites and apps use Facebook services to make their content and ads more engaging and relevant. "This is because other apps and sites don't know who is using Facebook", Baser added. In other words, he's not committing for sure that you can see all the data Facebook keeps on you.

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