Target Offers Same-Day Delivery In Some Urban Markets

Target Offers Same-Day Delivery In Some Urban Markets

But now, Target will allow urban customers to shop in-store, and have their purchases delivered to their home that same day.

Called "Drive Up", Target is bringing on the new service as the fight escalates to bring more convenient options to customers. It already offers free two-day shipping on Target.com and is expanding a drive up service, where Target employees load orders directly into shoppers trunks.

The company has been piloting the service at four New York City stores since previous year. After completing the normal checkout process, shoppers tell the cashier they would like home delivery. After Shipt's acquisition, the company stated that it planned to offer same-day delivery services in many of its stores by the 2018 holiday season and planning to offer the next-day delivery feature of its Prime Pantry-like Restock service. Customers are notified through the app when orders are ready for pickup, usually within one to two hours. Next, they choose the delivery time window, give their address and other necessary information and leave their purchases at the store. Oversized items, such as furniture, may include an additional $25 handling fee. Target said Tuesday that Drive Up has now been made available at about 270 stores in Florida, Texas, Alabama, Georgia, Louisiana, Mississippi, Oklahoma and SC.

Target also expects to be making same-day online deliveries through Shipt nationwide by year's end. Customers will park in a designated drive-in spot and orders will be brought to the auto and loaded within 2 minutes, the company said in a press release. Plans call for Drive Up to be offered at nearly 1,000 stores by the close of 2018.

The retailer is working to expand the program further, to almost 1,000 stores nationwide after "overwhelmingly positive guest reviews from the Minneapolis-area pilot launched last fall", according to the statement.

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