Xiaomi leads Indian smartphone market; Reliance Jio rules feature phone segment: IDC

Xiaomi Redmi Note 5

Chinese smartphone manufacturer Xiaomi has launched their next budget phone Redmi S2 in China on 10 May.

With 25.1% market share, Samsung is at #2 position in India. The segment registered a QoQ growth of 50% with Reliance Jio leading the table with market share of 38.4%, followed by Samsung (10.4%) and Transsion holdings (7.9%).

Xiaomi Vs Samsung: The Battle Warms Up!

The device is powered by Snapdragon 625 which can still be spotted on various Xiaomi devices selling in India, including the Redmi Note 5.

According to the report, Samsung's two-pronged approach with the focus on low-to-mid range J series and the latest flagships Galaxy S9 series along with Galaxy S8 series and Note 8 in the premium segment drove shipments for the vendor.

The Xiaomi Redmi S2 features 5.99-inch HD+ display with 1440 x 720 pixels resolution and an aspect ratio of 18:9.

The study shows Xiaomi doubled its volume year-on-year, maintaining its lead in the market for second quarter in a row.

OPPO moved to third position from fifth in the last quarter. The channel realignment to focus on channel partners primarily with high sales contribution continued to build deeper relationships in those channels.

The Redmi S2 will be a peculiar launch by Xiaomi. You also want a smartphone that will enable you to take better selfies?

Retailers and distributors in the offline channel fear a cut in their trade commissions to absorb the impact of price hikes as phone companies are facing margin pressure due to increase in custom duty and raw material prices.

In terms of overall market performance, a total of 30 million smartphones were shipped in Q1 2018, registering an year-on-year (YoY) growth of 11%. Vivo slipped down from third to fourth even though its market share remained nearly static at 6.7%.

The unique selling proposition of the phone is said to be its camera capabilities with artificial intelligence to enhance the quality of images over time as well as beautification features for serious selfieholics.

Transsion made its debut in the Top 5 with more than threefold annual growth in shipments in 2018Q1.

Lava and Micromax are the only Indian brands in the list of top 5 feature phone brands in India, with 6% and 4.7% market share respectively. Stay tuned on Phone Radar for more details!

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