You can now buy Amazon's Alexa-powered fashion camera Echo Look

The Echo Look connects to Amazon's virtual assistant, Alexa, which means it has the same capabilities as other Echo products, but the style assistant is what sets the Look apart. The strangest is the fashion-focused Echo Look camera. In other words, Amazon will now be able to sell you clothes just by looking at you - this holds huge marketing potential for Amazon and customers that sell through its online store.

But from an artificial intelligence and machine learning front, Echo Look takes computer vision to a new level via Alexa and is the first effort to give the personal assistant eyes. However, it also has a camera. These photos and videos can be organized in the Echo Look app in collections of your favorite "looks".

Additionally, if you can't decide between two outfits, you can submit a photo of each - Alexa will recommend what's best based on current fashion trends, color, fit, and more, and will share its decision-making process.

Early past year, Amazon announced the Echo Look, a device aimed to help people improve their fashion sense.

I was more interested in the style-check feature, which compares photos of two different outfits and tells you which one looks better.

If you have an Amazon Echo smart speaker, you can now get flash briefings from the FOX6 News team. The Echo Look can suggest items that pair well with clothes that you own from Amazon's extensive collection of items for sale.

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