IHOP reveals what IHOB will stand for

"We're always going to have pancakes on the menu", Rebelez said on Fox News's "Fox & Friends", "but America loves burgers and America loves IHOP and we thought this was a fantastic combination to bring America's burgers to an iconic brand like IHOP".

IHOp teased its name change for days, now we know what IHOb stands for. Company officials say they will always serve pancakes.

The restaurant's website, still found at www.ihop.com claims their new Ultimate Steakburgers are "un-burgerin"-believable". The "B" is for burgers. A representative for the brand also confirmed that only its flagship location, in Los Angeles, Calif., will be rebranded as an "IHOb" in honor of the launch. Among the burgers now available are Big Brunch, Cowboy BBQ, Mushroom Swiss, Jalapeno Kick and Mega Monster.

In an effort to promote the debut of the brand's new Ultimate Steakburgers, the company is flipping the "P" in its name - which stands for pancakes - to "b" for burgers.

The pancake chain, which had been known as IHOP for 60 years, previewed the name change on Twitter last week. It ends with the company's new logo and the message Burgers Burgers Burgers. "Breakfast" was a popular vote for social media fans - so burgers is quite a surprise.

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