International House of...burgers?

MGN Online Image Id 420719 6/11/2018

After a week of speculation, well-known breakfast joint IHOP announced it's changing its name to IHOb, with the "b" standing for "burgers".

Burger King, well, Pancake King's epic move came just hours after IHOB announced the debut of the brand's new Ultimate Steak burgers. So naturally, we rounded up a few of our favorite Twitter reactions to the IHOB fiasco...

At least one observer, however, found the name change an impressive bit of marketing. "Not impressed", another fan wrote.

IHOP's executive director of communications told CBS News that the company is "serious about the quality of food and our menu, and this name change really reflects that". It doesn't stand for brunch, breakfast, bacon, banana pancakes, buttermilk, or anything remotely breakfast related (unless you enjoy having a sloppy joe for your morning meal). All other locations will serve up the full slate of new burgers.

Still, IHOb's bigger goal appears to have been achieved: To get consumers talking about the brand.

Legendary fried chicken purveyor Church's Chicken posted an Instagram photo that poked fun at the IHOP name change buzz.

Of course, the Twitter world had a lot to say about the announcement and truly, no one knows what's happening.

Other breakfast joints, too, tweeted out thinly veiled critiques of IHOP in the wake of the restaurant's news.

The International House of Pancakes is no more.

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