IHOP acknowledges it faked IHOb name change

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

On Monday, it was back on social media, this time to promote a pancake deal tied to IHOP's 60th birthday.

The company announced it was changing its name to IHOb, flipping the "P" around on the last letter of its acronym in a mystery move the restaurant initially wouldn't explain.

The restaurant chain famed for its breakfast menu upset and entertained fans in June when it changed its name to International House of Burgers (IHOb) to promote a new hamburger menu.

Heartbroken Twitter users expressed their confusion, but as IHOP said in a tweet, "We just had some burgers to bromote".

The name change lit up social media.

There were strong feelings going around about the name change.

The American chain announced this betrayal via Twitter, and while most people were extremely relieved to learn it was a temporary switch, many were still angry.

Looks like they can coexist under one house of burger-pancake roof from now on. While pancakes are once again at the forefront, the new line of burgers will remain on the menu.

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