'Handmaid's Tale' wines scrapped on same day of launch due to backlash

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Someone came to their senses, and just few short hour after news of the wines' release, MGM and LOT13 made a decision to cancel the line.

But by that night, the story was updated to say "After further consideration, Lot18 and MGM have chose to cancel the line of wines inspired by 'The Handmaid's Tale.'" A Lot18 representative also confirmed to Vulture the cancellation. Two reds were named after Elisabeth Moss and Alexis Bledel's characters, Offred and Ofglen, and a white wine was named for Yvonne Strahovski's character Serena Joy. Ofglen's Cabernet Sauvignon was defined as "a daring testament to the heights that Oregon Cabs can reach, featuring concentrated flavors of cherry, plum and coffee bean that give way to a warm, spicy finish".

A now-deleted page on wine company Lot18's website said the novelty wines were ideal "to enjoy while you watch these women's stories unfold on screen, or while you contemplate their impossible situations afterwards".

A Bordeaux Blanc wine inspired by Serena Joy, meanwhile, is described as "sophisticated, traditional and austere". This French Pinot Noir is similarly seductive, its dark berry fruit and cassis aromatics so beguiling it seems nearly forbidden to taste.

Understandably, it didn't take long for such a vocal backlash to get the attention of MGM and Lot18, and the wine was pulled the same day it was launched.

Social media users slammed the marketing stunt as stunningly tone-deaf. Offred and other fertile handmaids are forced to have babies in an effort to help repopulate the world.

The idea of marketing wines based on rape, abuse and the oppression of women, didn't go down well with many people on Twitter. But this product tie-in fundamentalism nearly gave us a new line of wines tied to The Handmaid's Tale, yanking us further into an ever weirder realm of commercial absurdity.

"I'm starting to think that aliens have released a chemical into our water supply that is slowly making the entire world stupid", another person tweeted.

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