'Handmaid's Tale' wines scrapped on same day of launch due to backlash

Eden sits with June in

Someone came to their senses, and just few short hour after news of the wines' release, MGM and LOT13 made a decision to cancel the line.

But by that night, the story was updated to say "After further consideration, Lot18 and MGM have chose to cancel the line of wines inspired by 'The Handmaid's Tale.'" A Lot18 representative also confirmed to Vulture the cancellation. Two reds were named after Elisabeth Moss and Alexis Bledel's characters, Offred and Ofglen, and a white wine was named for Yvonne Strahovski's character Serena Joy. Ofglen's Cabernet Sauvignon was defined as "a daring testament to the heights that Oregon Cabs can reach, featuring concentrated flavors of cherry, plum and coffee bean that give way to a warm, spicy finish".

A now-deleted page on wine company Lot18's website said the novelty wines were ideal "to enjoy while you watch these women's stories unfold on screen, or while you contemplate their impossible situations afterwards".

A Bordeaux Blanc wine inspired by Serena Joy, meanwhile, is described as "sophisticated, traditional and austere". This French Pinot Noir is similarly seductive, its dark berry fruit and cassis aromatics so beguiling it seems nearly forbidden to taste.

Understandably, it didn't take long for such a vocal backlash to get the attention of MGM and Lot18, and the wine was pulled the same day it was launched.

Social media users slammed the marketing stunt as stunningly tone-deaf. Offred and other fertile handmaids are forced to have babies in an effort to help repopulate the world.

The idea of marketing wines based on rape, abuse and the oppression of women, didn't go down well with many people on Twitter. But this product tie-in fundamentalism nearly gave us a new line of wines tied to The Handmaid's Tale, yanking us further into an ever weirder realm of commercial absurdity.

"I'm starting to think that aliens have released a chemical into our water supply that is slowly making the entire world stupid", another person tweeted.

Related News:

  • Astros Win on One of the Weirdest Walk-Offs in Baseball History

    Astros Win on One of the Weirdest Walk-Offs in Baseball History

    A's catcher Jonathan Lucroy picked up the ball but dropped it as he tried to tag out Bregman, who then took off for first base. This would have been his fourth walk-off RBI of the season, but it was credited as an error so he doesn't get credit.
    Remember Gareth Southgate In This Pizza Hut Advert?

    Remember Gareth Southgate In This Pizza Hut Advert?

    With 60 minutes of extra time and two penalty-kick shootouts, it's as if Croatia has played an entire extra match. Roads will empty during the match, the victor of which will face France in Moscow on Sunday.
    American woman celebrating wedding anniversary killed by stray bullet in Mexico

    American woman celebrating wedding anniversary killed by stray bullet in Mexico

    They described her "incredible work ethic" and passion for her job as news of her death emerged on Monday. As a mother, we always say things, but she inspired me to be better.
  • Indians allow 7 runs in 9th, lose to Reds

    Indians allow 7 runs in 9th, lose to Reds

    Two outs happened - two outs! The Reds go 41-51 this year after the win at Progressive Field while the Indians fall to 49-41. He noted that Votto was 0 of 4 in his career against Otero, but said he should have asked Francona for clarification.
    Airbus is designing a rover that will retrieve Martian samples

    Airbus is designing a rover that will retrieve Martian samples

    Airbus has already been working on a project of their own naming ExoMars which is bound to go to the red planet in 2021. NASA and ESA ( European Space Agency ) has been working on a project to bring back the samples of soil from Mars .

    Twenty One Pilots announce Pepsi Center concert

    This is one of only two Twenty One Pilots shows in Florida this fall - the other is November 4 at the BB&T Center in Sunrise. CLEVELAND- Columbus natives and Grammy winners Twenty One Pilots are bringing their Bandito Tour to Cleveland.
  • Ontario Woman Drives Stolen Vehicle for 2 Weeks Thinking It's a Rental

    They even tried to explain that the model she was trying to return wasn't on file but she apparently did not want to hear it. Neither of the cars required keys to start the engine instead using key fobs, which the owner left in the vehicle.
    Andriy Yarmolenko: West Ham sign Ukraine worldwide  winger from Borussia Dortmund

    Andriy Yarmolenko: West Ham sign Ukraine worldwide winger from Borussia Dortmund

    The 28-year-old has signed a new four-year deal at the club, with co-owner David Gold announcing the move before the Hammers' official Twitter account.
    England nowhere near their potential, says manager Gareth Southgate

    England nowhere near their potential, says manager Gareth Southgate

    I felt something unusual in my knee and after talking with the doctor on the sideline we decided I should come off. After the win against Sweden, Bournemouth experienced a party atmosphere as thousands flooded into the streets.
  • Wimbledon accept Novak Djokovic's request regarding Roger Federer

    Wimbledon accept Novak Djokovic's request regarding Roger Federer

    Anderson broke Federer to go up 12-11 and reached his first Wimbledon semifinal by denying Federer his 44th major semifinal. Talking about the same while addressing the press after the match, Federer said, "I feel like these streaks just happen".
    Djokovic into Wimbledon semi-final, blasts 'unnecessary' warnings

    Djokovic into Wimbledon semi-final, blasts 'unnecessary' warnings

    Open runner-up, is now looking good going into the semifinal against either Canada's Milos Raonic or U.S. competitor John Isner . I feel like a lot of aspects of my game can give him a lot of trouble'.
    Blood moon brings longest lunar eclipse

    Blood moon brings longest lunar eclipse

    Lunar eclipses are relatively common, occurring "a bit more frequently than twice every three years", on average, says Bustle . But don't worry, it's not a sign of the apocalypse but a natural wonder caused when Earth passes between the sun and moon.


Most liked

Croatia vs England Semifinals Live Updates And Latest Match Action
Croatia have "only" had to wait 20 years (semi-finalists at France 1998), while England last reached the semi-final stage 28 years ago at Italy 1990.

Djokovic prevails over Nishikori to reach Wimbledon semifinals
Despite handing back an early break in the opening set, Djokovic broke again for 5-3 and then wrapped up the set. The 2011, 2014 and 2015 champion was clearly unsettled by the dispute, quickly surrendering the set.

Greece and Russian Federation expel diplomats - English
The Greek authorities have chose to expel two Russian diplomats from the country, reported sources of the Kathimerini newspaper. Russia's Foreign Ministry said it would respond in kind to the expulsions, Interfax news agency reported.

US 'firing at itself' with trade measures: China
The trade spat with China is part of the president's broader plan to renegotiate American trade deals with other countries. Trump has threatened to hit back with vehicle tariffs of 20%, which would be highly damaging for the German auto industry.

Justin Timberlake to show England v Croatia at O2 arena
Justin Timberlake will show England's World Cup semi-final against Croatia at his Wednesday performance at the O2 arena.

Pacman Jones Attacked At Airport, Suspect Arrested
Jones' party reportedly passed on medical treatment, but the assailant was transported to a local hospital for his injuries. Police say words were exchanged before Ragin struck Jones with a closed fist, causing a cut to Jones' face.

Cardi B Announces The Birth Of Her Baby Girl On Instagram
A marriage certificate shows that they were Wednesday September 20, 2017, in Atlanta, but only announced their engagement in October.

IOS bug crashes messaging apps on iPhones after typing ‘Taiwan’
Apple had configured iOS to flag messages, both types and received, that included the Taiwan flag emoji. Even receiving the Taiwanese flag emoji on a chat conversation caused messaging apps to crash.

Glenn Maxwell criticised for refusing to shake Sarfraz Ahmed’s hand
Expressing happiness over the efofrt put by his side, Sarfraz said, "It was a great team effort". The Pakistan cricket team retained their No.1 ranking in T20i cricket.

Rihanna Spotted With Rumoured Ex-Boyfriend Hassan Jameel & Fans Think They’re Arguing
Although she has never officially confirmed their romance, Rihanna did touch on her dating life in an interview with Vogue. The two, who were holidaying in Puerto Vallarta , Mexico , sat together on a large sunbed.

'The hero in my heart': wife mourns dead Thai Navy SEAL
His grieving father was also reported to be proud of his son's selfless deeds but was very sad to lose his beloved son. Later Thai Navy SEALs posted clips from the painstaking rescue that was carried out in three phases ending Tuesday.

Footage from inside Thailand cave shows trapped boys' escape route
He said that the medics will stay on at the cave site for one or two days to check on the health of rescue workers or volunteers. And the confidence of the diving team, and expertise specific to the cave, grew after its first successful mission Sunday.

How a Powerade bottle could be key to England's World Cup success
England advanced to the semifinal with a 2-0 victory over Sweden on Saturday while Croatia overcame Russian Federation in a penalty shootout.

Inside Harper Beckham's lavish seventh birthday celebrations
David's sister Joanne Beckham shared some very cute images of the pair together, and they appear to have a very close bond.

South Korean-born American Na wins PGA Greenbrier title
It's on to the Midwest for the PGA Tour this week, with the John Deere Classic at TPC Deere Run in Silvis, Illinois up next. Four players shot 65 on Thursday, and many more crowded the leaderboard after posting 66s to start the tournament.