HBO Executive Says Network Will 'Change Direction' After Merger

The App Nexus acquisition will allow AT&T to build out its real-time ad exchange within two years

Stankey went onto explain that more time that a subscriber spends watching HBO content, the more opportunities to monetize it creates. "It's going to be a lot of work to alter and change direction a little bit".

During the town hall, which also included HBO chief executive Richard Plepler, Stankey said that they won't interfere too much with the premium cabler considering its prestige, according to the New York Times.

At a recent town hall meeting at HBO's New York City headquarters, AT&T exceutive John Stankey, who now oversees HBO parent WarnerMedia, said he is looking to substantially increase HBO's subscriber base and the number of hours that viewers spend watching its shows. At the meeting, Stankey outlined his plans to make HBO more competitive amid tough challenges from the streaming services of Netflix and Amazon Prime Video.

Stankey said to Plepler that he feels HBO's $6 billion in annual profits is "just not enough", prompting Plepler to respond by saying "Oh, now, now, be careful". "It's not hours a week, and it's not hours a month", he said.

Up until this moment, HBO has prided itself on being a "quality over quantity" network, garnering more Primetime Emmy Awards than its competitions in the past 16 years. However, he did say that there would be some changes - or from the sound of it, growing pains. We need hours a day.

U.S. telco AT&T has wasted little time before detailing how it's going to "improve" premium video content maker HBO now that it owns it. Just hit the buttons on the top of this page. "You are competing with devices that sit in people's hands that capture their attention every 15 minutes".

HBO has 40 million subscribers in the United States and 142 million worldwide, but Stankey said that AT&T intends to make HBO "a much more common product".

Stankey wants HBO to make more money and significantly increase the number of subscribers in the U.S. and worldwide.

Plepler said that HBO's current strategy "is not going to be sustainable going forward". Stankey reportedly said simply, "I do believe there needs to be stepped-up investment", later adding, "We've got to make money at the end of the day, right?" "I've switched that, now that you're here, to: 'More isn't better, only better is better-but we need a lot more to be even better'".

How will AT&T produce more shows without reducing quality?

Does Stankey want to turn HBO into Netflix?

"You will work very hard, and this next year will - my wife hates it when I say this - feel like childbirth", he continued.

The first year under AT&T ownership is a time that HBO employees will "be very fond of" when they look back on it, Stankey said.

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