Amazon Prime Day 2018: The top U.S. deals in tech

Amazon Prime Day 2018: The top U.S. deals in tech

But, as is so often in retail, what's bad for other retailers is good for Amazon.

Amazon Prime Day is more than just a "day" of savings, though - it's actually a 36-hour event.

At the time of writing, the below are pending prime day deals yet to be activated - Amazon Prime Day kicks off at 3pm EST.

Also, shoppers can track their Prime Day orders with Alexa.

In a statement, Amazon says that many people are shopping successfully, and that in the first hour of Prime Day in the US, customers ordered more items compared to the first hour previous year.

"Retailers are capitalizing on consumers shopping around Prime Day". The service normally costs $99 a year.

Prime Day serves a longer-term importance to Amazon by driving new members to its $119 annual free-shipping program and tightening existing customer relationships to the company's ecosystem. More than half of Americans said they lived in a household with Prime, according to a Cowen survey in December.

Prime Day is inching closer day by day, and with it comes the chance to snag some great gaming deals.

Talking about the exclusive announcements, the first day of Amazon Prime Day sale is expected to witness over 200 new products. Don't have Prime? It's not too late to become a member. Plus, if you make a purchase, Whole Foods will put a $10 credit on your Amazon account to use toward Prime day shopping, so it's a win-win.

It's not all about music-making though with endless deals on everything from Amazon device products to groceries.

The retailing giant's website was experiencing periodic outages on desktop and mobile on Monday afternoon. Amazon CFO Brian Olsavsky called it "Christmas in July". Loop Capital's Anthony Chukumba believes that today will be "highly successful" for Amazon, and reiterated a $1,900 price target on the shares this morning.

In 2017, Prime Day "really got a lot more traction.in particular internationally", Olsavsky told analysts last October.

This one-off payment will give you access to 15 months' worth of free games, on top of the other benefits a PS+ sub gives you (namely access to other deals, online play and free trial weekends of some pretty big games).

In response to this week's strikes, Amazon said it's a fair and responsible employer. That way, on Prime Day, when these lightning deals strike with limited quantities for just a flashing amount of time, you just have to click checkout when the price drops.

Three years ago, Amazon.com Inc. created a summer shopping holiday out of thin air for its most loyal customers. There's also a chance we'll see a deal on newer releases like Donkey Kong Country: Tropical Freeze, Mario Tennis Aces, or Detroit Become Human.

"Brick-and-mortar retailers know that they have little choice but to continue offering their own deep discounts, which is evident in the proliferation of "Black Friday in July" deals that are being launched earlier each year, as well as various "price match" offers", he said in a note today.

Amazon's Fire TV will also get discounts during this sale.

20 brands are involved in the promotion, and you need to buy directly from them if you want to qualify for the discount.

Prime Members can get a sneak peek at upcoming deals by visiting the Prime Day landing page.

This offer expires on July 31. It'd be awesome if Amazon could match that sale, though it's more common for the console to be discounted by $50 if at all.

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