Amazon site crashes: Not ready for Prime time?

Amazon fire tv stick

Amazon's Prime Day officially starts at 3PM EST today, but as always, the real deals are deeply discounted Amazon products, and this year that includes smarthome devices like Ring, cloud camera, and security systems. Amazon said it was trying to fix the problem.

It's likely that, in all of our excitement, we've broken Amazon.

That put Amazon in the doghouse with upset customers, many of whom have gone on social media to complain.

Monday is Amazon's Prime Day, which means it's the shopping holiday of the summer. We'll be updating this list with new deals and availability throughout the day, so check back often. So you could be sneaky and sign up for the trial, grab a load of cheap Prime Day deals, listen to a ton of music and then cancel before August.

And also new this year is a section on Whole Foods, where Prime members will save 10% if they spend $35.

Or maybe it was the endless stream of stories about the wonders of Amazon Prime Day from media outlet that felt it was news to highlight the wonderful new products people could buy at awesome low prices, all without leaving their living rooms.

Video doorbell

The retail giant is turning up the heat on streaming services such as Spotify and Apple Music by offering big discounts on Amazon Music Unlimited.

About 1,800 Spanish Amazon workers are already out of strike over similar terms, as are some Polish staff and others reportedly in France and Italy.

Spanish workers are on a three-day strike, while Polish workers will stage a work slowdown, known as work-to-rule, according to Reuters.

"This is like our Super Bowl", said Neil Lindsay, Amazon's vice president of Prime and marketing worldwide. "Discounts on Echo and other Alexa products today are really just the tip of the iceberg".

The Amazon effect isn't all bad news for competitors. The company has become the world's largest retailer, mostly by offering rock-bottom prices, but it has also received widespread criticism for the treatment of its workers, some of whom say they have had to rely on government programs to make ends meet.

While Amazon doesn't disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, had estimated that it will generate $3.4 billion in sales worldwide, up from an estimated $2.4 billion previous year.

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