First $100m Chinese blockbuster pulled from cinemas after disastrous flop

Producers have pulled the plug on the Chinese fantasy-epic movie "Asura", which cost over $US100 million to make, after it made just $US7 million in its opening weekend.

Producers hoped "Asura" would launch a successful franchise in a similar mold of the "Painted Skin" fantasy-action film series, which Zhenjian Film Studio and Ningxia Film Group co-produced, The Hollywood Reporter revealed. "We plan to make some changes to the film and release it again".

By Sunday, the film's official social media account posted a statement declaring that it would be removed from theatres as of 10pm that night.

On the film's official Weibo account (roughly China's version of Twitter), producers offered "deepest apologies to viewers who did not get a chance to watch the film, as well as to all the Chinese and worldwide participants who were involved in its production over the past six years".

Most of China's biggest blockbusters to date have been made with half the budget lavished on Asura.

Producers say that changes will be made and the movie will be released again.

Before its release, the film was showered with praise by state media, with the China Daily calling it the "most hotly anticipated blockbuster of China's competitive summer season".

"It's a very imaginative movie".

Asura's plot is based on Chinese mythology and featured leading actors and flashy special effects. "The film's costumes were designed by Oscar-winner Ngila Dickson (Lord of the Rings), while Hollywood veteran Martín Hernandez served as audio director (The Revenant, Birdman) and Charlie Iturriaga (Deadpool, Furious 7) supervised the VFX work", according to The Hollywood Reporter.

Alibaba Pictures, along with the investors Zhenjian Film Studio and Ningxia Film Group, chose to yank the movie, China's most expensive ever made, after it bombed over the weekend.

Yet the film garnered a rotten 3.1 rating on Douban, China's most influential user review platform.

On opening day, Asura netted an 8.4 rating out of 10 on Alibaba-owned Tao Piaopiao.

Sadly for everyone involved, it received awful reviews upon its release, with the rating site Douban giving it a score of just 1.5 stars out of 5.

Related News:



Most liked

PM hit by fresh resignation in knife-edge Commons Brexit vote
Mann becomes the ninth MP to hand in his resignation in eight days after David Davis and Boris Johnson led the way last week. She asked: "Who is in charge?.is it the prime minister or is it the member for North East Somerset [Jacob Rees-Mogg]".

Socialite ex-model Annabelle Neilson found dead at home
The former model appeared in the U.S. reality TV show Ladies of London and was an avid horse racer until a riding accident in... Neilson released a series of children's books before her death. "You do look for inspiration amongst the people close to you".

Walt Lemon Jr. agrees to 2-way deal with Boston
The Celtics have agreed to a two-way contract with guard Walt Lemon Jr ., a league source confirmed on Monday. Prior to last season, he had stints playing professionally in Hungary, Turkey, Germany and Greece.

Blue carpet glamour: Cher and Meryl Streep stun at Mammia Mia premiere
The 2008 film version of the hit musical featuring Abba songs was a box office triumph and 10 years later the follow-up Mamma Mia!

Manchester United unveil home kit for 2018-19 season
It then cuts to the Spaniard kitted out in the new jersey which features black stripes at the bottom. Adult replica shirts cost £64.95, while a children's shirt can be bought for £49.95.

International Monetary Fund warns trade tensions could disrupt global growth
The IMF also warned that a global trade war threatened worldwide growth and flagged uncertainties in the EU. Italy and France would then see their growth fall even further in 2019.

United States not ready to negotiate directly with Taliban
With the Taliban continuing to mount deadly attacks, Ghani ordered government forces to resume military operations this month. The conflict appears stalemated, with insurgents controlling or contesting more than 40 percent of the country.

Goldman to name David Solomon as CEO early this week
He once joked that he would die at his desk as he was unlikely to be called on by the government to take up a role in... Analysts had expected adjusted earnings of $0.57.

Trump's 2020 Campaign Already Has Big Warchest
No other USA president has ever launched a re-election campaign, technically or ceremonially, so early. Per Buzzfeed, the campaign raised $8.4 million and spent $3.6 million between April and July.

Ofcom issues verdict on Love Island 'emotional distress' concerns
Caroline tempts them by revealing that four new contestants - two boys and two girls - will arrive in the villa tonight. The decision didn't end up sitting too well with Dani, who has been one of G's biggest supporters up until this point.

Usain Bolt secures trial contract with A-League side Central Coast Mariners
The team was co-coached by Eric Cantona and Harry Redknapp, who previously served as an "advisor" to the Mariners in 2016. The fastest man in history has joined Central Coast Mariners, in Australia's top league.

Under the continental plates are 1000 trillion tons of diamonds
The number they came up with was 10 tons of diamonds, or more than 1,000 times more than previously thought. Vibrations from earthquakes and tsunamis tend to speed up when passing through cratonic roots.

Murphy's big hit helps Nationals beat Mets 6-1
The Mets will end a pair of ignoble streaks if they can win a third straight game on Sunday. "That's really going to help us". Nationals: Martinez said Strasburg (6-6, 3.46 ERA) could return to the rotation Friday night at home against Atlanta.

Dr M disappointed over cool response to second national auto
He said foreign cars monopolised the auto market in Malaysia to the point that Proton is "buried" and sold off to foreign entities.

Rugrats Revived with New TV Series, Live-Action Movie
Cue that Mark Mothersbaugh theme song and get out your favorite Reptar plushy: Nickelodeon's Rugrats are back on the playmat! The in-the-works Rugrats movie marks the tots' first time back on movie screens since the release of Rugrats Go Wild in 2003.