Prime Day has started with outages on Amazon.com

Twitter lit up with screen shots of Amazon's Prime Day failures, which featured photos of dogs and the words "sorry".

Destination Maternity is offering a deal of up to 50 percent off "almost everything". Target is offering 30 percent off its home brands and 25 percent off beauty and personal care items.

The Amazon Prime Day deals just keep on coming - and there's still another 24 hours of online bargains to come.

Daniel Ives, the head of technology research at the market-research analytics firm GBH Insights, says the uptick is caused in part by the sale's lasting 36 hours this year - up from 30 previously* - and also by how heavily Amazon has pushed discounts, especially on Alexa products.

Packages ride on a conveyor system at an Amazon fulfillment center in Baltimore on August 3, 2017. A Black Friday-like day of deals for those with Amazon Prime memberships, Amazon Prime Day is among the busiest shopping says of the year for the e-commerce giant.

There will surely be many great Prime Day deals on thousands of products, and it's certainly smart to do some shopping and see if you can snag something you need at a deeply discounted price. Shoppers will have plenty of sales to choose from as other retailers offer promotions to try to take a share of the spending.

It's Prime Day again which means two things. Amazon automatically displays available point conversions into cash from credit cards linked to Prime accounts. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever.

Amazon's website has run into some snags quickly on its much-hyped Prime Day.

And also new this year is a section on Whole Foods, where Prime members will save 10% if they spend $35.

"Amazon is a massive behemoth - it will take more than a strike in Spain to rattle its cage", said Peter Horst, founder of marketing consulting firm CMO.

The fun begins for Prime members on July 16 at 3:00 PM ET (12:00 PM PT) for North America.

Interested in Amazon? Add Amazon as an interest to stay up to date on the latest Amazon news, video, and analysis from ABC News.

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