Morrisons launch "Quieter Hour" for shoppers affected by noise

The Morrisons store on Cheriton Road in Folkestone

Supermarket Morrisons has announced that it will be rolling out a nationwide weekly "Quieter Hour" to 493 of its stores.

Created to help customers who struggle with music and the other noise associated with supermarket shopping, the Quieter Hour it will take place every Saturday in the Victoria Promenade store from 9-10am.

Morrisons stores in the county are set to become the first to introduce a "quieter hour" designed for customers with autism.

Staff will avoid making tannoy announcements, reduce movements of trolleys and baskets and turn off checkout beeps and other electrical noises down.

The supermarket giant will cut noise levels every Saturday from 9am to 10am in a bid to make shopping less of an anxious experience.

The scheme has been rolled out to the supermarket's 493 United Kingdom stores following successful trials in Lincoln, Woking and Gainsborough earlier this year.

Angela Gray, community champion at Morrisons supermarket in Woking, said: 'I was involved in the initial trial as my son is autistic and we found that these changes made a real difference'.

A trial earlier this year in three Morrisons' stores - Woking, Lincoln and Gainsborough - proved a big hit with customers, with one in five customers saying they had a family member or friend with autism who would likely appreciate the chance to shop in a stress-free environment.

With the support of the National Autistic Society the Mariners Way store on the Docks is setting out to help people with autism or who have autistic children have a quieter time in stores.

Morrisons will also work to improve awareness among colleagues of the issues autistic customers might face in store. This means they see, hear and feel the world differently to other people, often in a more intense way, which can make shopping a real struggle.

Related News:

  • Google Doodle honors physicist Georges Lemaitre's 124th birthday

    According to the Google Doodle, Lemaitre had accurately estimated a numerical value which was later known as the Hubble Constant. Today Google dedicated its famous Doodle to celebrate the birth anniversary of Belgian astronomer, Georges Lemaitre .

    Sarah Sanders holds White House news briefing

    Trump started to say that he has full faith in the USA intelligence agencies when the the lights in the Cabinet Room briefly went out.
    Trump's military parade: Everything we know about the November  10 event

    Trump's military parade: Everything we know about the November 10 event

    North Korea had long sought an end to the joint military exercises, which they viewed as a provocation and threat. US military leaders have said the exercises are necessary to maintain the readiness of USA troops in South Korea.
  • Twitter reacts as France takes the cup

    Twitter reacts as France takes the cup

    After France's memorable win, Kylian Mbappe was named the best young player during the 2018 World Cup. The Paris Saint-Germain player was born and raised in the poor Parisian suburb of Bondy.
    Israel adopts divisive Jewish nation-state law

    Israel adopts divisive Jewish nation-state law

    Meanwhile, Joint (Arab) List MK Jamal Zahalka tore up a text of the bill to shreds from his Knesset podium. The city of Ma'ale Adumim, one of the largest Israeli settlements in the West Bank.
    Chelsea and Liverpool to battle for Brazilian goalkeeper Alisson

    Chelsea and Liverpool to battle for Brazilian goalkeeper Alisson

    Alisson, 25, has impressed in his two year's at Roma and has established himself as the Brazilian national team's No 1. Alisson is set to become Liverpool's fourth arrival of the summer after Naby Keita , Fabinho and Xherdan Shaqiri .
  • Destiny’s Child’s Michelle Williams Says She ‘Sought Help’ for Mental Health Problems

    Destiny’s Child’s Michelle Williams Says She ‘Sought Help’ for Mental Health Problems

    Williams, 37, is being treated at a facility outside Los Angeles and has been there for at least several days, according to TMZ . Outside of the USA , please visit the International Association for Suicide Prevention for a database of resources .

    Ex-FBI chief Comey urges voters to support Democrats in fall

    At a summit in Helsinki with the Russian president, Trump said, "I have President Putin; he just said it's not Russia". Comey himself later said he was "mildly nauseous" at the idea that he influenced the outcome of the election.
    Canada's Trudeau, facing criticism, appoints border security minister

    Canada's Trudeau, facing criticism, appoints border security minister

    The new team was introduced at a swearing-in ceremony on Wednesday at Rideau Hall, the governor general's residence in Ottawa. Francois-Philippe Champagne becomes Minister of Infrastructure and Communities, he had been Minister of International Trade.
  • Teen among two people bitten by sharks off Long Island in NY

    Teen among two people bitten by sharks off Long Island in NY

    The boy, who was attending a day camp at the time, walked on and off the police boat that took him to the hospital. Bathers were allowed to return to the water after the lifeguard sighting was confirmed to be a sandbar shark.
    'Oddball' Moon Among 12 New Discoveries Orbiting Jupiter

    'Oddball' Moon Among 12 New Discoveries Orbiting Jupiter

    Nine of them orbit farther out, in a retrograde direction - that is, opposite to the direction of the giant planet's rotation. Valetudo is the name of Jupiter's great-granddaughter and a Roman goddess of health and hygiene, so it fits the bill.
    United States  evangelical Pastor Andrew Brunson denied release from Turkish prison

    United States evangelical Pastor Andrew Brunson denied release from Turkish prison

    American officials had hoped the pastor's release would signal an improvement in the fraught relations between the countries. Turkish authorities still have not provided one good reason for depriving Pastor Brunson of his liberties.

Most liked

Tory Party Chairman apologises for breaking pairing agreement
Labour has demanded the resignations of the two senior Tories if they fail to give a full explanation over the whipping operation. During Prime Minister's questions, Mrs May told MPs: "The breaking of the pair was done in error".

Mastercard Wins Patent for Speeding Up Crypto Payments
Cryptocurrencies like Bitcoin are alternative digital currency systems to conventional money like pounds, euros and dollars. Mastercard was able to receive a patent which allowed users to manage "fractional reserves of blockchain currency".

Argentine steak restaurant Gaucho set to crash into administration
The decision will come after weeks of talks about a sale to new investors, with the restaurant entrepreneur Hugh Osmond among those who examined a potential deal.

Marina Gross: Some Want Trump's Interpreter Subpoenaed
TMZ also reported that Gross "served as a translator for then Secretary of State Rex Tillerson back in April 2017 in Moscow".

Boris Johnson says Irish border 'politically charged'
Another source said: 'The priority is to nail down the withdrawal agreement and deal with Chequers stuff after Brexit'. May gave way, accepting the amendments even though some critics think they render her Chequers plan unworkable.

The Crown offers fans glimpse of new cast as royals
This double reveal follows after Netflix released the first image of Olivia Colman as Queen Elizabeth , assuming the role from Claire Foy .

USA challenges trade war counter-tariffs at WTO
India is one of the top four manufacturers of steel globally, but it exports less than 10 percent of total steel production. In addition, Indian companies are preparing for a potential flood of steel imports amidst the escalating trade war.

Anthony Joshua Reacts To Jarrell Miller Incident In New York
Right before the fight I licked some meldonium or some ostarine to have no affect and be caught with it right before the fight. Joshua says: 'It was unfortunate for his opponents at the time but at least I know he will be fighting clean against me'.

Jordan interviewed in OSU investigation into alleged doctor's sex abuse
Strauss conducted unnecessary, full-body physical examinations, inappropriately touched them and regularly watched them shower. Former student Steve Snyder-Hill said he wrote to a student health center official in the 1990s after being examined by Dr.

Wreck of Russian warship carrying $130bn in gold found off South Korea
According to the company, its exploratory team found the vessel over the weekend hanging on a slope on the ocean floor. It is believed to have had a large amount of gold coins on board - money that was part of the Russian war fund.

EC and European Union authorities push Airbnb to comply — EU consumer rules
Failing to submit a response or propose appropriate corrective action could cause Airbnb to face an enforcement action. Airbnb's terms of services should be brought into conformity with European consumer law.

Trump Reverses Summit Remarks, Saying Russia Meddled in Election
How many times have I stood up here and told you what I think about Vladimir Putin? "I don't see any reason why it would be". The President also seemed to show some deference to Putin's denial Monday. "I have confidence in both parties".

Stone goes agonisingly close to 59 as Pepperell & Dantorp also make Open
It left the 38-year-old needing to earn one of the three qualifying places on offer at both the Irish Open and Scottish Open . Cameron Smith (T42) and Adam Bland (66th) were the other Australians to make the cut.

Amesbury poisoning: Experts begin testing for Novichok
Last week counter-terrorism detectives revealed they had found a small bottle containing Novichok at Mr Rowley's Amesbury home. Worldwide chemical weapons experts have finished the initial phase of investigations into Novichok poisoning in Amesbury.

Sacha Cohen Tried To Trick Gun Store Owner, Who Wasn't Having It
Norris Sweidan, the owner of Warrior One Guns & Ammo, caught Cohen in the act with security cameras in his store. Cohen appeared wearing a fake beard and "tight-a** leather trousers ", but he didn't make it too far.