Unveiling of provincial buck a beer scheme expected today

Unveiling of provincial buck a beer scheme expected today

Barley Days Brewery - one of the first breweries to open in Prince Edward County - has noted they plan to release a $1 beer created specifically for that price point.

Ontario Premier Doug Ford's government is lowering the price floor for beer and will be offering brewers incentives to reduce their prices in time for Labour Day weekend.

"The days of the government putting its hand in your pocket each time you buy a two-four or six-pack is over", said Ford.

"We're bringing back a buck-a-beer to Ontario".

Asked whether he was concerned that cheaper beer might contribute to substance abuse and other harms, Ford said he trusts Ontario consumers to make smart choices when it comes to alcohol, regardless of the lower price.

The Premier criticized the former Liberal government for increasing the price a decade ago by 25 cents. However, Mr. Ford said he didn't think the lower prices would lead to more drinking and driving.

Ford has also vowed to expand the sale of beer and wine to corner and box stores in Ontario. The new price will not be indexed to inflation.

To encourage brewers to lower their prices, the Premier formally launched the 'Buck-a-Beer Challenge.' Any brewer who agrees to lower their prices on or after August 27 will, for a limited time throughout the year, receive LCBO promotional considerations such as limited-time discounts, in-store displays on end aisles and shelf extenders, or advertising in LCBO flyers and newspaper inserts.

"And it won't affect the provincial treasury as beer is a volumetric tax".

The Tories have previously said that the return of buck-a-beer would see more competition in the beer market without affecting the province's revenues from beer and wine taxes.

"There are no tax dollars that are being reduced to allow for the buck-a-beer", said Mr. Fedeli.

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