Discord turns retailer with beta launch of game storefront

Discord Opens a New Beta Storefront & a Unified Launcher

You see, with more than 150 million users and almost 20 million daily users, Discord has become a huge threat for Steam, a go-to platform for games for many.

"You ever been in one of those smaller boutique book shops with recommendations from employees written on little note cards?"

For now, the store will only be available to about 50,000 Canadian players, but Discord plans on rolling it out widely to users later this year; it'll appear as a tab in the home screen. We knew we didn't want to sell ads or user data, so we had two options left: "cosmetics or content. Nitro was our attempt at cosmetics, now we're adding games to that subscription and building a retail store too".

On top of that, the Discord Store is going to include a number of exclusive previews - chosen to encourage more players to migrate to the new platform. The company's chat client is specifically designed for gamers and has amassed 150 million users.

However, the new store will be different from Steam's, which has become a platform where nearly anyone can sell a game. Discord's digital shop will forgo the "anything goes approach" and focus on offering products that the company believes people will enjoy. Publishers such as THQ, Raw Fury, Deep Silver, and others already jumped aboard to offer their titles on the store! "This beta won't have any First on Discord titles, but we'll be showing off some soon", the company said. As the name suggests, those First on Discord releases will be timed exclusives, and developers will be free to sell them elsewhere after 90 days have passed.

The new features will go live today, but only in beta, and only for a random selection of 50,000 Discord users in Canada. Although these games have won rave reviews from critics, they also aren't huge "triple-A titles". But Discord is promising to grow the store over time.

Those lucky enough to take it for a spin will be met with an upgraded version of Discord Nitro - the platform's $4.99 monthly subscription service - that now grants access to a curated game library filled with a variety of titles like Saints Row: The Third, Metro: Last Light, Super Meat Boy, De Blob, and GoNNER.

The beta is now limited to roughly 50,000 Canadian players, so don't expect to see it just yet. Even if the game requires another launcher, Discord will boot it.

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