Anheuser-Busch InBev launches Bud Light 'Victory Fridge' for Cleveland Browns

Anheuser-Busch InBev launches Bud Light 'Victory Fridge' for Cleveland Browns

Aina Fuller, marketing manager at Bud Light UK, said: "Since hitting the UK in 2017, Bud Light has "Dilly Dilly'd" across the country, and seen some of the strongest growth across the category".

Dubbed "Victory Fridges" and sponsored by Bud Light, a sub-brand of Budweiser, they were made to reward loyal Cleveland Brown fans once the team gets its first win for the 2018 National Football League (NFL) season, according to a statement.

Fans are anxious enough to see that first Browns win in almost two years, but a new promotion from Bud Light will certainly get their hopes up even more.

The fridges, each of which will hold 200 16-ounce aluminum cans, will be set up only in places where patrons must be 21 or older to enter.

So when (if?) the Browns win their first game, the Bud Light "Victory Fridges" will automatically unlock. The NFL team hasn't won a regular-season game since December 24, 2016, went winless at 0-16 last season and had a record of 1-15 the previous year. If the Browns do win, the brewer will also be part of what's sure to a be memorable and celebratory moment. An electromagnetic smart lock connected to Wi-Fi is behind the back of the fridge.

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