Netflix is showing adverts between episodes

Netflix testing ads

After you've sat through the promo, your binge-watching continues.

The company that nearly single-handedly introduced us to binging video has apparently gone decidedly old-school with the latest innovation being tested on its platform.

Nobody likes ads during regular shows and Netflix is reportedly trying to insert video promos in between episodes of a show. If Netflix takes user feedback into account, we might not see a broad launch of the promotion ads mid episodes.

This test is now live for a small percentage of Netflix's global audience. This isn't like Hulu, where you watch content with the full knowledge that you're going to be fed commercials between acts.

After the episode ended, I got a screen saying "More Shameless up next." then the title card slid off screen, and it continued with, "but first check out Insatiable" [a Netflix-exclusive series] and started playing the trailer.
The biggest difference here is that as of now, these video promos are skippable. I literally pay money to Netflix so that I don't have to see ads.

Netflix statement does not include any details about the tests, such as platform, time range or what regions are included in the test. I guess the billions of dollars they spend on original content every year have to come from somewhere, and I could easily see them eventually adopting that strategy across the board as a way to squeeze more money out of its customer base.

Netflix conducts hundreds of tests a year.

In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. Netflix is trying to soften the blow by calling the ads "personalized recommendations" and clarifying that people can indeed skip them.

Users do have the ability to skip these video promotions, according to the report, though it presents a minor annoyance forcing viewers to reach for the remote.

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