FDA proposed crackdown on flavored e-cigs puts Juul on notice

The US Food and Drug Administration (FDA) is considering a ban on flavored e-cigarettes in response to what it warned is an "epidemic" of young people using the devices and getting hooked on nicotine, it was announced on Wednesday.

But the other action we would take immediately is look at removing these flavored products in the market. "As health professionals, we strongly believe that access to nicotine products, and that advertising of nicotine products that appeals to teens, should be restricted to minimize youth exposure". Upon review, the FDA could require the firms to change their sales and marketing practices, stop distributing to retailers that sell to youth or halt the sale of some or all of their flavored e-cigarette products altogether until the companies clear the applications process.

"We're announcing the largest ever coordinated initiative against violative sales in the history of the FDA".

Under today's announcement, the five largest e-cigarette manufacturers will have 60 days to produce plans to stop underage use of their products.

The agency is now demanding plans to reign in youth-targeted marketing campaigns and control illegal sales of their products to minors from Juul and four other e-cigarette makers within 60 days.

The FDA also sent more than 1,300 warning letters and fines to retailers found to be selling vapes to minors during an "undercover nationwide blitz" this summer.

The commissioner has repeatedly agreed that e-cigarettes can be an effective tool for adults trying to quit smoking, so his harsh words for the industry on Wednesday were all the more remarkable.

"It's that simple", Gottlieb said in a statement.

"Unfortunately, I now have good reason to believe that it's reached nothing short of an epidemic proportion of growth", FDA Commissioner Scott Gottleib said in a briefing.

Although e-cigarette companies like Juul say they are "not appropriate or intended for youth", many people point to their flavored options, small sizes and USB-charging as proof that teens are exactly who they're targeting. The disturbing and accelerating trajectory of use we're seeing in youth, and the resulting path to addiction, must end. It's simply not tolerable.

While e-cigarettes are thought to be less harmful than regular cigarettes, it's still unclear of the impact of long-term use. "Inevitably what we are going to have to contemplate are actions that may narrow the off-ramp for adults who see e-cigarettes as a viable alternative to combustible tobacco in order to close the on-ramp for kids", he told reporters.

Originally, e-cigarettes were created to help those who already smoked by providing options to get nicotine without tar and other cancer-causing chemicals.

"I have grown increasingly concerned around what we see as rising youth use in these products, and I'm disappointed in the actions the companies have taken to try to address this", Gottlieb said at a press briefing.

Shares of British American Tobacco, which owns the Vuse brand, closed up almost 6 percent, while shares of cigarette-maker Imperial Brands PLC, which owns Blu, rose more than 3 percent.

Today, Gottlieb criticized e-cigarette companies' handling of the underage use problem, saying they approached it as "a public relations challenge rather than seriously considering their legal obligations".

Related News:

  • FCC pauses review of T-Mobile, Sprint merger

    FCC pauses review of T-Mobile, Sprint merger

    It also needs to review a new business model referred to as "Build 9". The FCC says that it didn't get Build 9 until September 5th.

    Joyce Drifting Southwestward With No Change in Strength

    Currently, tropical-storm-force winds have been recorded extending outward up to 160 miles (260 km) from the centre of the storm. However, Isaac is still predicted to trigger tropical-storm-force winds and life-threatening flash flooding.
    Tropical Storm Joyce forms in Atlantic, Gulf disturbance still unnamed

    Tropical Storm Joyce forms in Atlantic, Gulf disturbance still unnamed

    Issac has been downgraded to a tropical storm and Hurricane Helene is still no threat to land. The current path has it making landfall somewhere between Brownsville and Corpus Christi.
  • K-pop couple HyunA and E'Dawn kicked out of Cube Entertainment

    K-pop couple HyunA and E'Dawn kicked out of Cube Entertainment

    This comes after HyunA , 26, revealed her relationship with E'Dawn, 24, a member of boy band PENTAGON , on Instagram last month. E'Dawn also helped out with her album although he was not credited.
    Hurricane Florence weakens, but still a strong flood threat

    Hurricane Florence weakens, but still a strong flood threat

    The East Carolina football team has sought safety from Hurricane Florence by temporarily relocating to Orlando, Florida. More than 1 million people have been ordered to evacuate the coastlines of the Carolinas and Virginia.
    Marin Mazzie Dead - Broadway Star Dies at 57 | Marin Mazzie, RIP

    Marin Mazzie Dead - Broadway Star Dies at 57 | Marin Mazzie, RIP

    In the second act, Rockford was plunged into a blackout and the actors needed flashlights to finish the show. In an email, Greenblatt said he knew Mazzie "would always be his friend and she was destined for greatness".
  • Apple 2018 Event Recap: iPhone Xs, Xs Max, Xr, Apple Watch

    Apple 2018 Event Recap: iPhone Xs, Xs Max, Xr, Apple Watch

    Arguably the most notable new product: the iPhone Xr delivers iPhone X style with a price cut and some caveats. If you're clinging to wired headphones, you might not like what Apple's doing with its new iPhones .
    IPhone XR: Apple unveils iPhone XR starting at £749

    IPhone XR: Apple unveils iPhone XR starting at £749

    Apple CEO Tim Cook speaks at the company's event in Cupertino , at which updated iPhones and a new smartwatch were unveiled. It is also running on the new 7nm A12 Bionic Chip and it retains the same 12MP f/1.8 main camera that's assisted with OIS.

    Amazon's The Romanoffs Trailer

    Some of them relish in the fact that they come from royal blood, while others find it problematic. The cast is impeccable, and this trailer teases a variety of different stories on tap.
  • China Tells UN to Respect Its Sovereignty after Xinjiang Comments

    China Tells UN to Respect Its Sovereignty after Xinjiang Comments

    For decades, the Uighur Muslims in Xinjiang were the target of the Chinese government's surveillance and suppression. Those who resist or are deemed to have failed to "learn" are punished, it said.
    Norwegian Dawn docks in Sydney for the day

    Norwegian Dawn docks in Sydney for the day

    As of 1:00 PM ET Monday, Florence was about 575 miles south-southeast of Bermuda and moving to the west at 13 miles per hour. The infographic below, provided by Statista, demonstrates the comparative cost of damage caused by recent hurricanes.
    Tottenham vs Liverpool: Spurs without Alli and Lloris for Reds clash

    Tottenham vs Liverpool: Spurs without Alli and Lloris for Reds clash

    The court heard police in an unmarked auto spotted Lloris' Porsche Panamera driving at 15mph (24kph) in a 30mph (48kph) zone. Lloris apologised to his manager and team-mates after the incident. "I made a mistake and now I need to pay".


Most liked

As Hurricane Florence nears, live surf cam videos show impact on Carolinas
The police chief of Wrightsville Beach suggested that those who chose to stay give him their next-of-kin contact information. Footage shows a pier and a beach in Nags Head, North Carolina , being hit with heavy surf as the storm rolls into the area.

Facebook builds 'Rosetta' AI to understand text in images and videos
First, it detects rectangular regions that potentially contain text, and then performs text recognition. The AI tool will be effective enough to understand multiple languages.

Oil nears $70 a barrel as concern grows over global supply
US crude inventories fell by 5.3 million barrels in the last week, the US Energy Information Administration said on Wednesday. Russian energy minister Alexander Novak on Wednesday warned of the impact of U.S. sanctions against Iran.

Final Fantasy Is Being Well Represented On Switch
When SquareEnix's Hajime Tabata joked that Final Fantasy XV might come to Nintendo's hybrid portable, fans bought into the hype. And so is World of Final Fantasy , as a new version called World of Final Fantasy Maxima (also coming to PC, PS4 and Xbox One).

Hurricane Florence seen maintaining strength as it approaches coast: NHC
People in the Carolinas had the daytime hours Thursday to complete their final preparations to ride out or escape the storm. Although the storm has weakened to a Category 2, it's still expected to bring some bad weather to the area this weekend.

Scientists in the Pacific Ocean discovered new sea creatures
Part of the Liparidae family, these snailfish look distinct from other deep sea creatures , albeit they're no less unusual . A massive global team consisting of 40 scientists launched an expedition to one of the deepest places on Earth.

Afghan bombing death toll rises to 68
Provincial governor's spokesman said at least five people were killed and more than 30 others were wounded in the explosion. Afghan president Ashraf Ghani strongly condemned the suicide attack against the demonstrators in Nangarhar .

Georgia Declares Emergency as Hurricane Florence Approaches
Florence remains to be a powerful category 3 hurricane with maximum sustained winds of 120 miles per hour . Most other beachgoers were long gone. "It's been really nice", Nicole Roland said.

Pokémon's Game Freak Announces New 'Town' RPG
The game takes place entirely in the village and it'll be up to you to help the villagers take on various monsters. The game is tentatively titled " Town ", and it is slated for 2019 on Nintendo Switch.

Unbeaten Cincinnati Bengals still searching for true identity
The 3 touchdown passes each went to newly added receivers for the team, Michael Crabtree , John Brown , and Willie Snead. Green climbed the ladder and ripped the ball out of Austin's hands, shrugged off his tackle and was gone for 32 yards .

Wind approaches outer banks of North Carolina
This storm surge can be deadly and then the flooding that will come thereafter with rain being measured in feet instead of inches. People look out over the surf before Hurricane Florence comes ashore on Carolina Beach, North Carolina, Sept. 13, 2018.

Chelsea wrong to let Bakayoko go this summer says Fabinho
AC Milan have again been linked with the Blues midfielder, having been linked with him during successive transfer windows. But this could be too early to discuss as Fabregas has a very very large chunk of the season to turn the fortunes.

Stewart, Storm surge past Mystics 98-82 for WNBA title
It's not that my hunger for it went away or my motivation. "Even when she broke her nose she just never gave up", said Andrews. And we did that. "The talent has definitely improved", said Monique Currie, a 13-year veteran.

Manchester City break 500 million pounds revenue barrier - Premier League 2018
According to the report, City's income has increased six-fold in the past decade and they have risen from 20th to fifth in European clubs' revenues league table.

Check out the official iPhone XS, XS Max and XR promo videos
In Poland, someone who wants that same iPhone XS Max will have to pay $1,956 (compared to $1,449 here in the U.S. , of course). Up until Wednesday, Apple was selling the iPhone 6s for $US450, and the iPhone 6s Plus for $US550.