An Amazon announcement in Chicago - but not the big one

Seattle Washington. After more than a year in beta Amazon opened the cashier-less store to the public

The e-commerce behemoth opened its first cashier-free Amazon Go convenience store outside Seattle at 113 South Franklin Street Monday, as Chicago - and the rest of the country - awaits word on where it will locate its second North American headquarters.

The high-tech stores-Amazon runs three in its Seattle hometown-are part of the online retail giant's push into brick and mortar, which also includes the company's acquisition previous year of Whole Foods Market. Instead, Amazon uses scanners and cameras to tabulate purchases and then automatically charges customers when they leave in what the company calls "just walk out shopping".

Shoppers scan the Amazon Go app on mobile devices as they enter the Amazon Go store in Seattle. Perhaps that will change once the store has been open for a few months. No more cashiers and no more lines, not even self-checkout.

As an added benefit, Amazon Go will also sell some of their newly acquired Whole Foods products in stores as well, which, in addition to Chicago, will also open in San Fransisco.

There is no hot prepared food, in part because of the focus on eliminating lines, but there are ready-to-heat items and two microwaves on-site.

The company intends to open Amazon Go stores in NY and San Francisco, but Puerini declined to comment further on expansion plans. Amazon Go vice president Gianna Puerini said cashierless convenience is about doing away with the aspects of checkout customers most dislike. How many gained? With these questions hovering over us, it won't be long before we see the effects unfolding before us.

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