Fitbit launches Fitbit Care platform for health care plans, expands Humana partnership

For now though, Fitbit's primary business rests on device sales and the popularity of smartwatches like the Versa.

Fitbit Care combines the health coaching service - fueled by behavior-change principles developed by Twine Health, a digital health platform Fitbit acquired in February - with the company's background in wearable technology, which enables users to measure physical activity, sleep and heart rate. Humana will use Fitbit Care for its employer group. This will allow companies to support members dealing with diabetes, depression and other conditions.

Fitbit initially signed Humana on as a customer back in 2013 and supports the insurer's wellness programs like Go365 and Humana Employee Assistance Program, which helps employers control rising costs due to chronic disease.

"Working with Fitbit, we have been able to provide our members with wearable devices, data, and insights they can use to achieve their best health and wellness."- Jeff Reid, Humana's senior vice president of Wellness Solutions.

Adam Pellegrini, general manager of Fitbit Health Solutions, said Fitbit Care is created to support the company's more than 1,600 enterprise health customers and the various health plans that connect them.

This is all made possible through a new app called Fitbit Plus, which will facilitate these communications between the member and their care team.

Fitbit unveiled a connected health platform on its new Fitbit Plus app September 19, which integrates health coaching, activity tracking and virtual care services to help users manage chronic conditions.

In support of these more robust offerings the platform also supports the integration of more advanced health metrics like blood glucose levels, blood pressure and medication adherence. Humana has selected Fitbit Care as the preferred health coaching service for its employer group segment to help its members prevent and manage chronic conditions. Fitbit products are carried in over 39,000 retail stores and in 86 countries around the globe.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc.in the USA and other countries.

Shares of Fitbit rose during Wednesday's trading session.

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding our ability to help users improve wellness, disease management and disease prevention, improve health outcomes and care team coordination, and drive better health outcomes. The company's devices, he said, are included in 10 times more clinical studies than other wearables.

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