Essential's Next Phone Reportedly Different Than Any Other

Android co-founder Andy Rubin at the Wired Business Conference in 2017

Making smartphones is hard, and despite having one of the best pedigrees in the business, Andy Rubin's company stumbled out of the gate when it launched the Essential PH-1 past year.

Not so fast, because according to a report from Bloomberg, Essential's next phone could be anything but conventional.

Artificial intelligence is going to play a major role in Essential's new smartphone, according to a new report. After launching its first phone previous year, the company has not yet announced its plan for the next device.

As a result, it would apparently have a smaller screen than most smartphones, since you won't need to directly interact with it as much, and numerous interactions that you do have would be voice-based. The phone will have AI built-in to automatically get real-world tasks done for the user, including things like replying to texts, booking appointments, responding to emails, and more. This could also be the company's last attempt to break into the consumer electronics market.

"If I can get to the point where your phone is a virtual version of you, you can be off enjoying your life, having that dinner, without touching your phone, and you can trust your phone to do things on your behalf", Mr Rubin told Bloomberg in an interview past year.

By the time Essential chose to put the home-speaker project on hold, it had already lost key engineers working on the project amid disagreements over the prospects for launching such an ambitious device.

Essential is expected to show the device off as early as CES 2019 in January, with the first prototype expected to be finished by the end of this year.

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