Facebook sued for inflating video stats for advertisers

"They also would have seen that they had spent considerable money on past advertising campaigns that were not enjoying anywhere near the average viewership that Facebook had represented".

The lawsuit refers back to a disclosure Facebook made in 2016, when it admitted that it inadvertently had been overstating some video viewing metrics. However, the lawsuit claims that the average view times were inflated up to 900 percent.

The skewed metrics did not relate to paid advertisements, but they could have misled brands into thinking that Facebook (fb) was a livelier video platform than it actually was, and some small advertisers sued the platform following its admission. The company has said its mistaken calculations did not affect billing.

Now, those claimants have filed an amended complaint. At the time, large swaths of the complaint were blacked out, including the information forming the basis of the fraud allegations.

"Internal records recently produced in this litigation suggest...that Facebook's action rises to the level of fraud and may warrant punitive damages", the advertisers said in a Tuesday filing.

The social network revealed in September 2016 that it artificially inflated the metric for two years because it only counted videos as viewed if they had been watched for three or more seconds - failing to taking shorter views into account - and possibly misleading advertisers. The complaint also alleges that Facebook's errors were more significant than reported in 2016. "The persistence of Facebook's false metrics was possible only because Facebook did not take verification of its metrics seriously, severely understaffed the engineering team in charge of fixing errors, did not fully investigate or correct errors that were reported to it, and refused to allow third-party verification of its metrics". "This lawsuit is without merit and we've filed a motion to dismiss these claims of fraud", a spokesperson told Variety. Videos viewed for less than three seconds, or not viewed at all, were not included in the metrics. "We told our customers about the error when we discovered it - and updated our help center to explain the issue", a company spokeswoman told the Journal.

The plaintiffs also said the inflation of the metrics ran to 150-900%, not 60-80%. Suggestions that we in any way tried to hide this issue from our partners are false. The engineer wrote that there "was no progress on the task for a year", and continued to report the metric for several months while using a "no PR strategy" that avoided drawing attention to the error, according to the suit.

Related News:

  • Prince Harry helps train dog in Dubbo

    Prince Harry helps train dog in Dubbo

    Lifeguard Sebastian Top found himself the focus of Prince Harry's attention during the royal visit to Melbourne . The secret behind Prince Harry's ring has been revealed as a smart ring that tracks his sleep and fitness.
    New York  man died after eating squirrel brains

    New York man died after eating squirrel brains

    The shocking findings and tragic death were reported at an annual meeting on infectious diseases, Live Science reported . Creutzfeldt-Jakob disease (CJD) is an extremely rare brain disease that affects about one in 1,000,000 people worldwide.
    Legal cannabis in Canada: What you need to know

    Legal cannabis in Canada: What you need to know

    Sandasha Bough said Wednesday. " We're going to have new product calls and be bringing new product in on an ongoing basis". Brenda Tobin and her son Trevor plan to open their pot shop in Labrador City in Newfoundland and Labrador at 4:20 p.m.
  • Larry Nance Jr. (ankle) questionable on Wednesday for Cleveland

    Larry Nance Jr. (ankle) questionable on Wednesday for Cleveland

    The Cavaliers will launch their bid to reach their fifth straight NBA Finals in the team's opening game on Wednesday at Toronto. His jersey was retired by Cleveland in 1995, but the team chose to let the younger Nance wear it when he came over last season.
    Disney Stars Kristen Bell and Keira Knightly Diss the Disney Princesses

    Disney Stars Kristen Bell and Keira Knightly Diss the Disney Princesses

    Kristen Bell visits "The IMDb Show" on September 12 in Studio City, Calif. Rescue yourself, obviously", Knightley said.
    Zazai Smashes Six Sixes in an Over in Afghanistan Premier League

    Zazai Smashes Six Sixes in an Over in Afghanistan Premier League

    When Kabul Zwanan begun the reply innings, opener Hazratullah Zazai clubbed six sixes in an over, thundering the ground. In the 14th match of the Afghanistan Premier League 2018, Balkh Legends have emerged as winners against Kabul Zwanan .
  • What Trump Says Is the Biggest Threat to His Presidency

    What Trump Says Is the Biggest Threat to His Presidency

    Trump followed up previous strong attacks on the Fed by complaining again that interest rates are rising too quickly. Regan interjected, referring to Powell: "But you put him there".
    Arab Nations Pledge Support For Saudi Arabia As 'Khashoggi Affair' Heats Up

    Arab Nations Pledge Support For Saudi Arabia As 'Khashoggi Affair' Heats Up

    Cengiz waits for him outside for four hours, but he never comes out and is told by consulate staff that he left out a back door. The Saudi government, it said, would shield the prince by blaming an intelligence official for the bungled operation.

    Rooney scores wonderful free-kick for DC United

    The other match on the night saw the Seattle Sounders ride two early goals to a 2-1 playoff-clinching win over Orlando City . Rooney has been on fire for DC lately scoring six goals in his last five games - and his latest was an absolute screamer.
  • Meghan Markle and Prince Harry given 'long list' of baby names

    Meghan Markle and Prince Harry given 'long list' of baby names

    The royals were visiting the school to learn about the efforts Albert Park is making to cut waste and be more sustainable. The couple had lunch at the social enterprise restaurant Charcoal Lane, prepared by young indigenous chefs.
    Cypriot budget airline Cobalt suspends operations

    Cypriot budget airline Cobalt suspends operations

    The airline has warned that Cobalt's offices will not be staffed to help passengers seeking alternative means of travel. It announced it was suspending operations and cancelling all its flights just before midnight on Wednesday (October 17).
    Find out if you were affected by the Facebook hack

    Find out if you were affected by the Facebook hack

    This should not have an effect on passwords, but if you are experiencing problems while logging in, you can go here . The company said it hasn't ruled out the possibility of smaller-scale attacks that used the same vulnerability.


Most liked

NLCS Preview: Game 5 Milwaukee Brewers at Los Angeles Dodgers
Game 5 is Wednesday afternoon at Dodger Stadium, with Wade Miley going for the Brewers against fellow lefty Clayton Kershaw . Muncy found a hole in the left side of the infield for a go-ahead RBI single that also kncked Woodruff out of the game.

Donald Glover & Seth Rogen Pictured During "Lion King" Voice Recording Session
"From Disney Live Action, director Jon Favreau's all-new The Lion King journeys to the African savanna where a future king is born".

All the Details on Kim Kardashian & Kanye West’s Uganda Getaway
President Yoweri Museveni said he and the American rapper held "fruitful discussions" on Monday about promoting tourism and arts. There must have been some reasoning behind it - unless he wanted to just meet the world famous Kanye West (aka Ye).

NASA's Chandra X-ray space telescope back online after glitch
Since launch , the spacecraft has provided a look at the remains of exploding stars and found black holes across the universe. NASA refers to the spacecraft as "incredible" and describes it as "the worlds [sic] most powerful X-ray telescope".

Brexit - edging closer to a deal or a cliff-edge
She told reporters that "most of the issues" in the withdrawal agreement have been resolved - apart from the Irish border. European Parliament president Antonio called that a "good choice" as he arrived at the summit.

Trump and Pompeo to meet as Khashoggi fallout grows
Le Maire said the disappearance of Khashoggi is "serious" and facts about it need to be explained by Saudi authorities. Turkish crime scene teams were seen leaving the consulate early on Thursday morning.

Vietnam frees dissident blogger on the condition she be exiled to US
A blogger and environmental activist, Quynh was among 13 women to receive an International Women of Courage Award previous year . The US embassy in Hanoi said Quynh had requested to go to the US if released and urged Vietnam to free other activists.

Trump threatens to close border over "onslaught" of immigrants
On Wednesday, an advance group of exhausted migrants reached Guatemala City where they took refuge in a church-sponsored shelter. The specifics of Trump's latest plan to use military personnel in the immigration dispute are unclear.

Biden Doesn't Think There Is 'Basis' For Trump Impeachment Yet
Trump's behavior, Biden responded: "I don't want to speculate on my worst fears". "It hurts us internationally". The Turkish government believes that Khashoggi was killed on the orders of the Saudi government.

Feed your nightmares: BK offers Halloween themed burger
The Nightmare King has a recommended price of US$6.39 (NZ$9.74), according to the company. Burger King says its new Halloween sandwich is "clinically proven to induce nightmares".

Two US troops wounded, Afghan general killed in Kandahar shooting
Miller was not hurt in the shooting, NATO's Resolute Support mission spokesman Colonel Knut Peters said in a statement. Raziq was killed and six of his bodyguards wounded, a provincial security official told AFP on condition of anonymity.

Alia Bhatt in NY with beau Ranbir Kapoor and family
Ranbir's girlfriend Alia Bhatt took out time from her busy schedule to meet Ranbir and be around his family in this time. However, few fans did wonder about the whereabouts of Ranbir's girlfriend, Alia Bhatt, who is also now in NY .

Pompeo suggests United States may lift Turkey sanctions linked to pastor
He continued: "I ask that you give him perseverance, and endurance and courage to stand for truth". Trump in the answer of this statement said that they don't now pay ransom in that country.

Donald Trump Threatens to Send U.S. Military to Stop Migrant Caravan
Again, Trump used the caravan to push tough immigration laws, which were rejected by Democrats. In 2016, it was estimated that 400,000 migrants pass through Mexico every year.

Diddy dumps Cassie for Jocelyn Chew after 10 years of dating
The publication claim that Cassie's representative told them: "They are indeed no longer together and haven't been for months". She also took to her Instagram story to share a photo of her sitting in the salon chair while a stylist worked on her hair.